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A <br /> February 12, 2014 <br /> Videri, LLC <br /> PO Box 12245 <br /> Everett,WA 98206 <br /> Exhibit A—Scope of Work <br /> City of Everett <br /> Strategic Tourism Plan Amendment#2 (3.1.14-2.28.15) <br /> Contractor will provide technical assistance and support in the following areas: <br /> • Continue to coordinate tourism strategy with City's Economic Development and Cultural Arts <br /> Departments. <br /> • Continue management of tourism website and social media platforms including writing all <br /> content, supplying images and expanding blogging to the public and media sources. <br /> • Continue creating and managing weekend packages that generate overnight stays. <br /> • Recruit new, and support existing festivals&events that generate visits to Everett.Supporting <br /> tasks include, but are not limited to: marketing and promotions; logistical support; coordination <br /> with hotels and businesses. <br /> • Design, print and distribute downtown walking map with waterfront& Paine Field insets. <br /> Walking map will be edited seasonally to keep content relevant and up-to-date. <br /> • Create and manage all tourism marketing and advertising campaigns_ <br /> • Create contests to encourage interaction (film contest, photo'contest,etc.) <br /> • Contractor will provide an annual report detailing the tourism activities implemented and. <br /> performance measurements. <br /> Exhibit B <br /> Schedule of Payments <br /> Contractor will invoice City every two weeks according to the following budget, not to exceed $130,000 <br /> for a time period beginning March 1, 2014 through February 28, 2015. Invoice must provide an overview <br /> of the services performed. Invoices must specify the number of hours spent by the contractor and <br /> incurred expenses. <br /> The$130,000.00 not-to-exceed amount is broken down as follows: <br /> • City will pay contractor$35.00 per hour actually worked, up to a maximum cumulative amount <br /> of$95,000.00. <br /> • City will pay up to$25,000.00 of expenses for marketing materials, advertising and promotional <br /> services. <br /> • City will pay up to$5,000 per new event created by contractor and hosted at Comcast Arena up <br /> to a maximum cumulative amount of$10,000. <br /> 12 <br />