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c <br /> EVERETT CITY COUNCIL AGENDA ITEM COVER SHEET <br /> PROJECT TITLE: <br /> Everett Tourism Briefing COUNCIL BILL# <br /> Strategy Plan x Proposed Action Originating Department Cultural Arts <br /> Consent Contact Person Carol Thomas <br /> Action Phone Number 425-257-7101 <br /> First Reading FOR AGENDA OF 2-26-2014 <br /> Second Reading <br /> Third Reading <br /> Public Hearing <br /> Budget Advisory Initialed by: <br /> Department Head <br /> CAA ,\Az <br /> Council President f"-ThiTh,. <br /> Location Preceding Action Attachments Department(s)Approval <br /> City Wide 1/18/2012 Admin,Legal <br /> 2/20/2013 <br /> Amount Budgeted -0- <br /> Expenditure Required $130,000 AccountNumber(s):138 5100000410 <br /> Budget Remaining -0- <br /> Additional Required -0- <br /> DETAILED SUMMARY STATEMENT: <br /> On January 18,2012, City Council authorized funding the Everett Tourism Strategy Plan. The plan includes <br /> the development and maintenance of a tourism website,Experience Everett, and building a robust social <br /> media strategy. <br /> The 2014 plan continues to build our social media presence through the use of interactive content,blogging <br /> and up-to-date relevant content.The tourism strategy will continue to support weekend festivals and events <br /> that attract visitors and encourage overnight stays through the creation of weekend getaways, and special <br /> hotel rates or amenities. <br /> The funds for this contract are paid by the hotel motel funds and reviewed annually by the Lodging Tax <br /> Advisory Committee as part of the Everett Tourism Strategy Plan. <br /> RECOMMENDATION(Exact action requested of Council): <br /> Authorize the Mayor to sign Amendment No. 2 to the Professional Services Agreement with Videri, LLC to <br /> extend the contract completion date to February 28,2015. <br /> 1 <br />