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9 <br /> c. Design. Wall signs shall be designed and located appropriate to the building's <br /> • architecture. For example, wall signs must not cover windows,building trim or <br /> ornamentation. <br /> d. Height. Wall signs may not extend above the building parapet, soffit,the eave line or <br /> the roof of the building, or the window sill of the second story. <br /> • <br /> e.Mounting. Wall signs should be mounted plumb with the building,with a maximum <br /> protrusion of one foot unless the sign incorporates sculptural elements or architectural <br /> devices. The sign frame shall be concealed or integrated into the building's architectural <br /> character in terms of form,color, and materials. <br /> 4.Projecting Signs. <br /> a.Use. Projecting signs may be used in place of a wall sign for each facade.Exception: <br /> On Hewitt Avenue, a projecting sign may be used in addition to a wall sign. <br /> b. Clearance.Projecting sign shall clear sidewalk by eight feet. <br /> c. Projection.It shall project not more than six feet from a building facade. <br /> d. Size.It shall not be larger than twenty-four square feet in area.Exception:There shall <br /> be no size limitations for designated retail streets unless otherwise noted herein. <br /> e. Support. It shall be supported only with ornamental structural supports. Guy wires and <br /> angle iron are prohibited. <br /> f.Height. Shall not extend above the building parapet, soffit,the eave line or the roof of <br /> • the building.Exception: Vertically oriented neon signs may project up to twenty-five <br /> percent above the roofline on Hewitt Avenue. <br /> 5. Special Sign District: Hewitt Avenue.The following signage/standards shall apply to Hewitt <br /> Avenue, east of Grand Avenue: <br /> a. Projecting signs that revolve or rotate and/or employ moving or flashing lights are <br /> permitted,provided they conform to other applicable standards and do not create <br /> excessive glare as determined by the city. <br /> b. Signs should be highly graphic in form,expressive, and individualized. <br /> c. Signs should convey the product or service offered by businesses in bold graphic form. <br /> d. For one-in-a-kind graphic elements,the size limit may be increased up to twenty <br /> percent, so long as the sign is oriented towards the pedestrian. <br /> 6. Upper Story Wall Signage <br /> a.Use. Two upper story signs(not more than one per right-of-way facade)may be <br /> permitted for hotels and non-residential businesses occupying a majority of the net floor <br /> area in a single building within the CBD. Such signs are in addition to other signs allowed <br /> under this section. <br /> b. Size. Each upper story wall sign shall not exceed one-hundred ninety(190)square feet. <br /> c. Content. Upper story wall signs shall be limited to logo and/or name only. <br /> d. Placement. Upper story wall signs shall be located sixty(60) feet or more above the <br /> elevation of the sidewalk,but may not extend above the building parapet, soffit,the eave <br /> line or the roof of the building. Signs shall be mounted so as to not obstruct any window, <br /> building trim, ornamentation or other significant architectural detail. <br /> e. Lighting. Upper story wall signs shall be limited to internal illumination and or halo <br /> lighting effect only and shall only utilize light-emitting diode(LED)technology. <br /> Electronic message center signs are prohibited. <br /> 7 <br />