2015/06/03 Council Agenda Packet

12. EXHIBIT I SCOPE OF WORK Residential Outreach The 2015 CMAQ grant will be used in conjunction with the 2012 CMAQ grant to implement educational strategies and promotional incentives through a new program, Everett in Motion, in order to reduce the number of single occupancy vehicle trips within, and to and from the city of Everett. The program complements the efforts of the Commute Trip Reduction(CTR)program,which is designed to guide major employers in the jurisdiction in complying with the state CTR Law and the CTR City Ordinance,and plans on extending outreach efforts to smaller employers and the community as a whole,in order to reduce not only commute trips to and from work, but also any trips within the city. The program gives the City a strategy that will help achieve its long-term Transportation Demand Management(TDM)goals and multi- modal split targets,reducing congestion and managing road capacity,while promoting health and reducing pollution. To increase the nDAR(non-drive alone rate),Everett Transit will implement a Concept community-based social marketing program to promote alternative modes of travel for people who live and/or work within Everett city limits. We will engage the community through a combination of outreach methods, including,but not limited to informational brochures and ad campaigns,mailers, neighborhood connections, promotion of existing regional programs and campaigns. Participants will be required to record their trips using Rideshareonline.com, as well as complete an initial and interim survey, in order to be eligible for rewards. Everett Transit staff will administer the program and oversee the distribution of rewards, as well as provide quarterly invoices and annual reports to WSDOT for the purpose of program performance evaluation. This program will leverage similar programs implemented throughout the region, allowing for consistency of regional TDM messaging. This project intends to reduce what type of trip: Commute Non-commute Both X Everett Transit will: • Deliver a mutually-agreeable performance measurement plan, quarterly invoices Deliverables and annual report,with final performance report to include vehicle trips removed and lessons learned • Conduct public education and outreach about options that reduce single-occupant vehicle travel • Provide information and incentives to encourage local shopping and recreation Page 8 of 9 Contract No. GCB2049 152