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14 <br /> AlertSense AlertSense, Inc. <br /> Master Service Agreement (MSA) <br /> 11.2. Copyrights and Trademarks. The Parties shall retain ownership of any elements of text,graphics,photos, <br /> designs,trademarks,or other artwork it provides for utilization in the provision of services. The Parties <br /> assert that each element provided is owned by the respective Party or that Party has permission from <br /> the rightful owner to use each of these elements,and will hold harmless,protect,indemnify and defend <br /> the other Party in its use of such element. <br /> 11.3. The AlertSense Solution. The AlertSense Solution including all technology,any documentation,reference <br /> material, sample/test programs, and any updates or improvements thereto, are and shall remain <br /> exclusive property of AlertSense whether or not incorporated into or with other technology. AlertSense <br /> shall retain ownership of all copyrights, patents, trademarks, trade secrets, and other intellectual <br /> property rights relating to or residing in the AlertSense Solution and any updates or improvements <br /> thereto, and Client shall have no right,title,or interest in or to the same other than the Subscription to <br /> use of the AlertSense Solution,including any documentation,reference material,sample/test programs, <br /> as granted in this Agreement and any related agreement or addendum. Nothing in this Agreement will <br /> be deemed to grant, by implication,estoppel,or otherwise, a license under any of AlertSense's existing <br /> or future rights in or to the AlertSense Solution and any updates or improvements thereto. <br /> 11.4. Restrictions. Except as exclusively provided otherwise herein, Client shall not itself and shall not allow <br /> any third party to(i)decompile,disassemble,or otherwise reverse engineer or attempt to reconstructor <br /> discover any source code or underlying ideas,algorithms,file formats or programming or interoperability <br /> interfaces of the AlertSense Solution or any portion thereof or of any files contained in or generated using <br /> the AlertSense Solution by any means whatsoever, (ii) remove any product identification, copyright or <br /> other notices or(iii) except as specified or permitted in the applicable user documentation provided by <br /> AlertSense; modify the AlertSense Solution or incorporate the AlertSense Solution into or with other <br /> software not specified in this Agreement. <br /> 12. GENERAL. <br /> 12.1. Assignments.The Agreement and all rights and obligations hereunder are not assignable or transferable <br /> by Client without the prior written consent of AlertSense and any attempt to do so shall be void;provided, <br /> however, that a party may assign or transfer the Agreement and all rights and obligations hereunder, <br /> without the prior written consent of the other party, to any third party that acquires a majority of the <br /> voting power of such party or all or substantially all of the assets of such party. <br /> 12.2. Force Majeure. Neither Party will be in default or otherwise liable for any delay in or failure of its <br /> performance under this Agreement(other than the payment of amounts owed) if such delay or failure <br /> arises by any reason beyond its reasonable control, including: Any act of God, or any acts of war, <br /> terrorism, the elements, earthquakes, floods, fires, epidemics, riots, or failures or delays in <br /> communications,Governmental restrictions,failure of public utilities or common carriers,failure of third <br /> party providers or sabotage.The Parties will promptly inform and consult with each other as to any of <br /> the above causes, which in their judgment may or could be the cause of a substantial delay in the <br /> performance of this Agreement. <br /> 12.3. Governing Law/Venue. This Agreement will be interpreted, construed and enforced in all respects in <br /> accordance with the laws of the State of Washington without reference to its choice of law rules. The <br /> sole jurisdiction and venue for actions related to the subject matter of this agreement shall be the state <br /> and US federal courts having within their jurisdiction the location of AlertSense's then-current principal <br /> place of business. <br /> 12.4. Notices. All notices and consents required or permitted under this Agreement must be in writing; must <br /> be personally delivered or sent by registered or certified mail(postage prepaid),by overnight courier,or <br /> by facsimile(receipt confirmed),in each case to the appropriate party at the address set forth below,and <br /> will be effective upon receipt. Each party may change its address for receipt of notices by giving notice <br /> of the new address to the other party. <br /> 7 <br /> 1n2 <br />