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GOAL: To prevent traffic crashes to reduce traffic related deaths and serious injuries through increased <br />enforcement <br />STRATEGY: Prevent drivers from engaging in high risk behaviors by increasing their perception of the risk <br />of receiving a citation through high visibility enforcement campaigns (HVE) HVE Campaigns influence <br />driver behavior by creating the perception that there is an increased risk of engaging in risky driving <br />behaviors. This perception is achieved through 1) an increase in media messages about upcoming emphasis <br />periods so that the targeted drivers know when the patrols will occur and what will be enforced and 2) during <br />the patrols drivers have the perception of increased enforcement because they can see a significant and <br />noticeable increase in law enforcement presence (officers pulling cars over) that reinforces the media <br />messages they received and influences them to modify their driving behavior. <br />OBJECTIVES: Research and experience has shown that the strategy is only effective if all pailners that <br />engage in HVE adhere to these requirements The SUB-RECIP I RNT agrees to follow all seven of these <br />requirements <br />1. Implement the mobilization plan developed by the local traffic safety task force for each HVE event <br />that includes: <br />a. Problem Statement <br />b. Description of enforcement strategy, including expected law enforcement agencies <br />participating in the event, target violation, and target locations so that the HVE has the greatest <br />chance of preventing traffic crashes. <br />c. Public outreach strategy that targets the drivers most likely to contribute to traffic crashes. <br />d Evaluation plan <br />2. The event is data driven. This means data (such as traffic crash data) is used to identify the locations <br />where the HVE should occur and drivers with the highest potential of causing traffic crashes. <br />3. The enforcement is multijurisdictional and uses a saturation approach. This means SUB -RECIPIENT <br />is coordinating its efforts with adjacent law enforcement agencies so that the driving public has the <br />perception of law enforcement omnipresence on the targeted roads Enforcement is highly visible — <br />clearly more than a typical day. WTSC proposes that no less than three officers work an HVE <br />4 Each participating officer will make at least 3 contacts per hour. <br />5. The public is made aware of the event before, during, and after the enforcement takes place. This <br />means that messages reach all target audiences in the community, regardless of English proficiency, <br />who use the targeted transportation system The WTSC will conduct statewide public education <br />campaigns during national campaigns, but it is the responsibility of the SUB-RECIPI I NT and task <br />force to ensure that all elements of HVE are being met. <br />6 Local media are highly involved in the effort to reach communities in which HVE will occur. <br />