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• <br />The first subphase of Phase 2 outreach includes planning and preparation for presentation to <br />Council and community outreach to share alternatives analysis. This subphase (2a) prepares <br />objective and accessible information about the alternatives tothe community. Activity in Phase 2a <br />includes: <br />• Development of Phase 2 outreach plan outlining schedule, tools/tactics, roles and <br />responsibilities, including: <br />o Public and key stakeholder engagement strategy <br />o Online open house and survey plan <br />• Development of updated key messages,talking points and FAQ <br />Coordination with Everett Transit, City of Everett and Prime to develop content for digital and <br />print outreach materials, which may include: <br />o Fact sheet, poster and project mailer <br />o Presentation <br />o Bus hangers <br />o Updated online open house content and survey <br />o Website and social media content <br />• Support City of Everett staff in updating communications strategy and messaging materials, that <br />may include: <br />o Development and finalization of key messages,talking points and FAQ <br />o Development of a press release <br />o Website and social media content and deployment strategy <br />• Development, launch, ongoing maintenance and analysis of updated online open house <br />• Development of online survey, including content, graphics, coordination for <br />translation/transcreationservices (may include development of printable survey) <br />• Advising and support for public outreach activities. <br />• Preparation of public outreach and communications via EnviroLytical, including review of public <br />feedback from outreach activities and online open house survey <br />• Preparation support for Everett Transit and City of Everett staffto report out on outreach <br />activities and findings <br />• Summarization of public outreach activities and findings via a public report and presentation for <br />Everett Transit and City of Everett staff <br />Su btask 2: Phase 2b —Engagement and Outreach Implementation -Alternatives and Reaction <br />(February - March 2021) <br />The second subphase of Phase 2 will include implementation of public outreach and engagement <br />activities planned in Phase 2a. Activities in this phase include: <br />• Launch of online open house and survey <br />• Support and advising for implementation of outreach and engagement activities <br />• Management of public outreach and communications conducted by ET/CoEvia EnviroLytical, <br />Page 7of17 <br />