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Subtask 1:Phase 1—Discovery and Confirmation(April-July,2020) <br /> Phase 1 outreach will confirm values inherent in the Everett Transit Long Range Plan,build a vision <br /> for local and regional mobility, and discover community perspectives.Outreach tactics will include: <br /> • Development of Phase 1 outreach plan that includes communications strategy,schedule,roles <br /> and responsibilities,detailed messaging and event plans <br /> • Management of outreach schedule <br /> • Develop content for outreach materials and provide support to City stafffor their graphics team <br /> to develop graphics as needed,which may include: <br /> o Notification materials <br /> o Fact sheet mailer <br /> o Poster and bus display hangers <br /> o Project overview presentation <br /> o Display and digital advertisements <br /> o Online open house materials and graphics <br /> • Development and preparation of communications strategy and messaging materials,that may <br /> include: <br /> o Key messages,talking points and FAQ <br /> o Press release <br /> o Website and social media content and deployment strategy <br /> o Presentation,including content and needed graphics <br /> • Development,launch, and analysis of online open house <br /> • Development of online survey,including content,graphics,coordination for <br /> translation/transcreation services <br /> • Coordination of and support for Phase 1 public outreach activities,including: <br /> o Virtual event and meeting planning,collection and assessment of public feedback <br /> o Material and preparation support to Everett Transit stafffor virtual events and outreach <br /> activities,including livestream public meetings,material distribution,and virtual <br /> meetings and briefings <br /> o Participation in other"Rethink Everett"planning efforts and events/activities,as needed <br /> • Development of public outreach and communications tracking system via EnviroLytical, <br /> Envirolssues'cloud-hosted,web-based,proprietary Software as a Service (SAAS) <br /> • Summarization of public outreach activities and findings via Phase 1 report and .PPT for Everett <br /> Transit staff <br /> Subtask 2:Phase 2a—Engagement and Outreach Planning-Alternatives and Reaction(November- <br /> January 2021) <br /> Page 6of17 <br />