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Problem and Opportunity Statement / Project Overview <br />The main causes of serious injury and fatality collisions on Washington’s roadways are driver impairment <br />through drug and/or alcohol use, and distracted driving. Motorcyclists also represent a high number of <br />injured and killed as a result of unsafe and poorly trained riders and the challenges vehicle drivers face in <br />observing motorcycles on the road. <br />This project will fund locally coordinated high visibility enforcement mobilizations for distracted driving and <br />motorcycle safety. Selected regions will also be given funding for Impaired Driving HVE. Overtime patrols will be <br />organized by local Target Zero Managers (TZMs) & the statewide Law Enforcement Liaison networks and their local <br />Target Zero Task Force. These patrols will also be coordinated with the Washington State Patrol (WSP). Target Zero <br />Managers will establish or strengthen relationships with key WSP district personnel to improve interagency <br />coordination. <br />Goal <br />Prevent traffic crashes to reduce traffic related deaths and serious injuries through active, visible, <br />consistent, and targeted traffic law enforcement. <br />Strategy <br />Prevent drivers from engaging in high-risk behaviors by increasing their perception of the risk of receiving a <br />citation through high visibility enforcement campaigns (HVE). <br />HVE Campaigns influence driver behavior by creating the perception that there is an increased risk of <br />engaging in risky driving behaviors. This perception is achieved through 1) an increase in media messages <br />about upcoming emphasis periods so that the targeted drivers know when the patrols will occur and what <br />will be enforced and 2) drivers have the perception of increased enforcement because they can see a <br />significant and noticeable increase in law enforcement presence (officers pulling cars over) that reinforces <br />the media messages they received and influences them to modify their driving behavior. <br />Objectives and Requirements for All High Visibility Patrols <br />1. SUB-RECIPIENT will participate in their task force to plan and execute HVE events. The SUB- <br />RECIPIENT in cooperation with the local task force will: <br />a. Conduct robust planning for each HVE event. WTSC recommends creating an operational plan <br />developed by the local traffic safety task force for each HVE event that includes: <br />i. Goals for the event – For example, what behaviors is the event intended to influence? <br />ii. Summary of participating law enforcement agencies, target violations, and target <br />locations. <br />iii. Summary of the public outreach that will be done to promote the event so that <br />drivers in the targeted locations are forewarned and can anticipate it. <br />iv. Use data and information such as crash data, anecdotes of near misses, and <br />professional judgement to pick target locations where the patrols will occur.