WA ST Criminal Justice Training Commission 11/1/2021

PROJECT PROPOSAL A. Proposed Project Description The Everett Police Department is excited to provide the Washington State Criminal Justice Training Commission with a multi-faceted proposal that will help us achieve our goal of having a police department that reflects the diverse demographics of the community we serve. Program social media identifiers are #WeAreEPD and #BeEPDtoo. Total project cost is estimated at $60,000.00 for the production and implementation of multi-media development, marketing contract, recruiting travel expenses, recruitment training and testing fees to be provided for underrepresented applicants. The program is intentionally designed to work on parallel tracks to bolster our recruiting efforts to attract and retain dynamic and diverse candidates to serve as police officers in our everchanging city. If grant funding is awarded, we will immediately begin developing and implementing a multi- media strategy bringing our #WeAreEPD and #BeEPDtoo programs to under-represented audiences in western Washington, surrounding communities and on a national level. We will be developing a series of videos, digital streaming advertisements and printed materials,that will be strategically displayed where they would be seen by our target demographic. The videos will vary in length and highlight the stories of our officers from diverse backgrounds who broke stereotypical barriers and have successful careers as Everett Police Officers. We will also create a video"conversation"for use in recruiting and educating community members about the Everett Police Department and its officers. Conceptually these conversations would include officers of various experience levels, backgrounds, and interests as they discuss commonalities—