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(nwIRc <br />NW Innovation Resource Center <br />We help entrepreneurs bring business ideas to life! <br />Competitive and Resilient SME <br />"In the so-called data decade, when data is expected to hit 175ZB worldwide by 2025, less than <br />0.5% of the world's data is actually being analyzed, our lives become increasingly digital and <br />virtual. Harnessing it and using it to generate competitive advantages is the number one <br />challenge facing business leaders and strategists today. To put it starkly, if you don't become the <br />leader in data -driven business activity in your industry, someone else will." Bernard Marr <br />The objective of this activity to build competitive SME: <br />• Help small -medium businesses understand how to utilize their data for making <br />strategic decisions to be more competitive and resilient. <br />• Build workforce of skilled data analysts working with small -medium businesses. <br />The Problem <br />Small - medium businesses require expertise about how to utilize data to achieve strategic <br />advantage, cost containment, analytics of future opportunities, etc to be competitive in the <br />digital economy. Even with this expertise, there is an extreme shortage of workforce <br />skilled appropriately to work with SME. The current curriculum is a lengthy process that <br />requires academic elements that are not always required with the analytic tools available <br />today. The more important element is to have a mutual understanding of both the business <br />leader and the worker about the business problem to be solved. <br />Key Elements <br />Build and conduct a program with dual elements of (1) small -medium businesses with <br />insights to utilize data and (2) establish a bootcamp approach to fast track the expansion of <br />our workforce with skills in data analytics. <br />• Building upon the pilot workshop conducted by NWIRC, develop a program to assist <br />leaders and decision makers of startups and small -medium businesses to gain an <br />understanding of how to utilize data for strategic purposes. <br />• Provide a "business -driven" rather than "technology -driven" approach. <br />• Emphasize how to use data science tools knowing "how, when and why" as opposed <br />to deep -mathematics or building the algorithms —results -focused approach. <br />• Provide opportunities for data -science education to a broader group of individuals, <br />e.g. individuals building upon their IT expertise or post -baccalaureates. <br />• Provide experience at small - medium businesses by identifying opportunities and <br />providing assistance to the business for their initial projects regarding how to utilize <br />the data analysts to address their business objectives. <br />2200 Rimland Drive, Suite 210, Bellingham, Washington, 98226 www. nwirc.com /August21, 2021 <br />