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■ Small Agency, 5 visits <br />■ Medium Agency, 10 visits <br />■ Large Agency, 15 visits <br />Professional Prevention Partners (Safe Kids, Power Squadron, USCG Auxiliary, etc.): <br />Engaging partners can multiply the effectiveness of a marine law enforcement program's <br />effectiveness by increasing its area of influence and leveraging the resources of partners. <br />Partnering activities include meetings, conference calls, event participation, and actual on -water <br />time. Agencies should report the hours spent working with Prevention Partners conducting RBS <br />activities in their jurisdictions as well as meetings, conference calls etc. <br />■ Small Agency, 1 hour <br />■ Medium Agency, 3 hours <br />■ Large Agency, 5 hours <br />Media Contacts: Agencies should distribute recreational boating safety content through their own <br />media channels, social media channels of their partners, or the news media. <br />• Owned Media: This is the number of hours spent on this activity and the number of posts or <br />articles distributed through communication channels that are owned and managed by the agency, <br />like the agency website, social media channels (Facebook, Twitter), newsletters, etc. <br />■ Small Agency, 4 hours <br />■ Medium Agency, 8 hours <br />■ Large Agency, 16 hours <br />• Earned Media: This is the number of hours spent on this activity and the number of articles <br />broadcast through media channels that are not managed by the agency. Examples include <br />stories in the newspaper, radio, television. Agencies should also count the number of recreational <br />boating safety posts on the social media channels of partner organizations when the agency can <br />show that the posts are the result of its interaction with that partner. <br />■ Small Agency, 4 hours <br />■ Medium Agency, 8 hours <br />■ Large Agency, 16 hours <br />• Campaigns; Operation Dry Water, Spring Aboard, National Safe Boating Week, and Safe <br />Paddling Week: See the SOAR web form for reporting requirements, and goals for all agencies <br />regardless of size is participation in these campaigns. The State Parks Recreational Boating <br />Safety Communication staff will distribute content to all agencies for each of the campaigns, <br />making participation quick and simple. These campaigns can have a powerful impact if all <br />agencies participate. <br />■ The Operation Dry Water campaign is a national campaign focused on the deterrence of <br />boating under the influence. Participation in this campaign is mandatory for all agencies <br />that receive a federal assistance grant. It is a combination of emphasis patrols and media <br />the weekend before the Fourth of July. <br />■ The Spring Aboard campaign is a national campaign designed to encourage all boaters to <br />take a recreational boating safety class. It occurs in late March. <br />■ National Safe Boating Week is a nationally observed week focused on encouraging all <br />boaters to wear their lifejackets. In addition to media posts, agencies are encouraged to <br />Updated 10,8/2020 Page 19 of 26 <br />