Carrot Fertility Inc 1/19/2023 - Laserfiche WebLink

Page 11 of 14 v. 202207 EXHIBIT B LAUNCH AND COMMUNICATION SUPPORT Carrot is committed to ensuring both a successful program launch and ongoing engagement. To support Customer, Carrot agrees to do the following. 1. Benefit Launch and Annual Reminder Communication to Eligible Employees (Customer must choose one option for launch communication) (a) [X] Carrot will send a registration email upon Carrot launch to Eligible Employees on behalf of Customer. Carrot will share such email’s content with Customer. (b) [] Carrot will provide Customer with a stand-alone registration email and Customer agrees to send it to Eligible Employee on, or within the one week following, the first date on which Eligible Employees may create their Carrot Account, bcc’ing Carrot (notify@get-carrot.com). (c) [] Direct mailer in lieu of email. Carrot to provide a design file to Customer for the mailer. Customer to print and send to eligible employees (at Customer’s sole cost and expense) so it arrives on, or within two weeks following, the first date on which Eligible Employees may activate their Carrot Account. Customer to provide Carrot with a screenshot confirming it was sent. Customer represents to Carrot that the following is, to the best of its knowledge, an effective method of actually informing (i.e., providing affirmative notification to) Eligible Employees about the Member Services: For subsequent years, Carrot and Customer shall together ensure that a stand-alone registration reminder communication is sent annually at the start of each new plan year to remind Eligible Employees of the Carrot benefit available by the method agreed upon above. Carrot will share content with Customer. 1. Ongoing Support for Benefit Awareness and Engagement Among Employees Direct Communications for Ongoing Awareness and Engagement (Customer must choose one of the following) (a) [X] Carrot will send three incremental emails per year to Eligible Employees to announce new membership benefits, partnerships, resources and exclusive events. Carrot will share such email’s content with Customer. Eligible Employees will have the option to unsubscribe from communications in email. (b) [] Customer agrees to send the three incremental emails per year to Eligible Employees on behalf of Carrot to announce new membership benefits, partnerships, resources and exclusive events. Customer shall send each such incremental email to all Eligible Employees within the agreed timeframe, and bcc Carrot (notify@get-carrot.com) on each such distribution. 2. Indirect Communications Required for Discovery within Benefit Ecosystem •Customer agrees to post about Carrot benefit on company intranet and benefits portal (if any), using Carrot-provided content options. •Carrot to provide Customer with materials for new hire information (if any). Customer agrees to include Carrot into new hire orientation and physical or digital materials received by a new hire. •Customer agrees to include Carrot in open enrollment programming (if any) using Carrot-provided content options. •Customer agrees to include Carrot in its virtual benefits fair (if any) using Carrot-provided content options. •Customer agrees to connect Carrot to any employee resource groups (ERGs) (if any) for programming and communication opportunities among group members. DocuSign Envelope ID: D630F73D-D64F-4694-A24A-FC8220069016