Lodging Tax Grant Memorandum 3/28/2023

Lodging Tax Gran t Memorandum This Memorandum created this _24_ day of March 2023, by the City of Everett, a municipal corporation under the laws of the State of Washington, hereinafter referred to as the “City,” memorializes an allocation, not to exceed twenty-five thousand dollars ($25,000) of the City’s Lodging Tax revenue to the City Placemaking Manager, Tyler Chism, to be used for tourism promotion and operation in connection with Everett’s Fourth of July event. City of Everett Lodging Tax revenue is allocated for the purpose of encouraging tourism within the City, with a particular focus of attracting potential tourists living outside of the City. Therefore, the Placemaking Manager will use the funds allocated under this memorandum to provide tourism promotion for Everett’s Fourth of July event. “Tourism promotion” means, for the purpose of this Agreement, activities, operations, and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding the marketing of or the operation of special events and festivals designed to attract tourists. The Placemaking Manager shall, in accordance with his 2023 proposal, which proposal is attached and incorporated herein by reference, use all funds to support the festival and to promote the event through a variety of digital and traditional marketing strategies. As a condition of the allocation, the Placemaking Manager must, within thirty (30) days of the end of the event, submit an Economic Impact Report, including, at a minimum the actual number of people attending the event to Simone Tarver, project manager (starver@everettwa.gov): • Traveling for business or pleasure on a trip away from their place of residence or business and staying overnight in paid accommodations. • Traveling for business or pleasure on a trip to a place fifty miles or more one way from their place of residence or business for the day or staying overnight; and • Traveling for business or pleasure on a trip from another country or state outside of their place of residence or their business. Cassie Franklin, Mayor Date cc: Tyler Chism, Heidi Brilliantes, Simone Tarver Cassie Franklin 03/28/2023