Laserfiche WebLink
Scope of Work <br />Northwood Communications Professional Services Contract <br />Economic Development Amplification Plan <br />1.Build core brand and messaging pillars <br />•Develop key messages and talking points for content such as speeches, op-eds,interviews, and collateral. <br />•Coordinate with ongoing city communications and team members.2.Energize stakeholders <br />•Develop channels of communication to the business community andstakeholders, including newsletters, website, and partner organizations. <br />•Broadcast key messages, successes, and opportunities to stakeholders with acalendar of consistent communication. <br />•Communicate city benefits, information, and resources to Everett businesses.3.Amplify regional outreach <br />•Engage with reporters, industry leaders, and elected officials on Everett’s successand competitive advantages. <br />•Identify or create event opportunities to share the Everett success story. <br />•Place op-eds, articles, and blogs promoting learnings and growth opportunities. <br />4.Develop and deploy executive presence <br />•Create thought leadership content for Everett executive leadership on economic <br />development, including op-eds, articles, speeches, blogs, and social media. <br />•Build executive brand and reputation within industry, policy, and influencer circles <br />through direct outreach, personal newsletters, and content. <br />•Identify and prepare speaking and panel opportunities. <br />Method of Payment <br />Month 1 $3,500 <br />Month 2 – 3: $2,000 per month <br />Months 4 – 6: $1,500 per month <br />Months 7 – 12: $1,000 per month <br />Total /not to exceed: $18,000