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Page 1 of 7 <br />*CPM Pricing is based on current RTB rates experienced recently by Company for Display Mobile advertisement <br />and the estimated costs for Company to provide services described herein. <br /> <br /> <br />Advertiser Information: <br />Tyler Chism <br />tchism@everettwa.gov <br />(425) 257-7107 <br /> <br />City of Everett <br />2930 Wetmore Ave; Suite 10-A <br />Everett, WA 98201 <br />Billing Information (if different from advertiser): <br />Julio Cortes <br />jcortes@everettwa.gov <br />(425) 320-9147 <br />Service: Datafy MAID Advertising Campaign, along with additional services and customizations described in <br />attached Exhibit A, hereto the “Services”. <br />Payment Terms: Payment is due net 30 from invoice date. Payment is due in fixed monthly payments. A 1.5% late <br />fee will be applied to all past due payments. <br />Campaign: Everett Annual Campaign 2025 Campaign Dates: June 1, 2025-December 31, 2025 <br /> <br />Service Fees: <br /> <br />Service Item Details Total <br />Programmatic Media <br />Buy & Management <br />Programmatic media buy through in-house DSP and media management, <br />based on target audience requirements of the customer, to maximize the <br />ROI/ROAS of the Customer while utilizing the MAIDs derived from <br />Premium Insights Report. <br />Digital creative elements and CPM* TBD <br /> <br />$49,500 <br />Geo-location MAIDs Geo-location Mobile Advertiser IDs (MAIDs) for repeat visitors and <br />MAID-driven look-a-like audiences. Audience requirements TBD. Included <br />Creative Asset <br />Development N/A N/A <br />Campaign Dashboard <br />& Reporting <br />Advertising Campaign dashboard based on key performance indicators, <br />TBD. Includes attribution report at campaign completion. Complimentary <br />Total Contracted $49,500 <br /> <br />DATAFY ORDER FORM <br />5974 S Fashion Point Dr. STE 200 <br />South Ogden, UT 84403 <br />877-328-2391 <br />