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Page 5 of 7 <br />4.2 Company may choose to bill through an invoice, <br />in which case, full payment for invoices issued in any <br />given month must be received by Company thirty (30) <br />days after the mailing date of the invoice. Unpaid <br />amounts are subject to a finance charge of 1.5% per <br />month on any outstanding balance, or the maximum <br />permitted by law, whichever is lower, plus all expenses <br />of collection and may result in immediate termination of <br />Service. <br />5. TERM AND TERMINATION <br />5.1 Subject to earlier termination as provided <br />below, this Agreement is for the Campaign Dates as <br />specified in the Media Order, either party may terminate <br />this Agreement for convenience and without penalty by <br />providing the other party thirty (30) days written notice. <br />Customer will pay in full for the Services and media <br />costs up to and including the last day on which the <br />Services are provided. <br />5.2 In addition to any other remedies it may have, <br />either party may also terminate this Agreement upon <br />thirty (30) days’ notice (or without notice in the case of <br />nonpayment), if the other party materially breaches any <br />of the terms or conditions of this Agreement. Customer <br />will pay in full for the Services and media costs up to and <br />including the last day on which the Services are <br />provided. Upon any termination, Company may, but is <br />not obligated to, delete stored Customer Data. All <br />sections of this Agreement which by their nature should <br />survive termination will survive termination, including, <br />without limitation, accrued rights to payment, <br />confidentiality obligations, warranty disclaimers, and <br />limitations of liability. <br />6. WARRANTY AND DISCLAIMER <br />6.1 Company shall use reasonable efforts <br />consistent with prevailing industry standards to <br />maintain the Services in a manner which minimizes <br />errors and interruptions in the Services and shall <br />perform the Services in a professional and workmanlike <br />manner. Services may be temporarily delayed either by <br />Company or by third-party providers, or because of <br />other causes beyond Company’s reasonable control, but <br />Company shall use reasonable efforts to provide <br />advance notice in writing or by e-mail of any service <br />disruption. In cases where Datafy does not have access <br />to monitor all aspects of performance metrics, customer <br />assumes responsibility to inform Datafy of any reporting <br />discrepancies in a timely manner. Customer is <br />responsible for any billing or charges that are a result of <br />the reporting discrepancy. <br />6.2 HOWEVER, COMPANY DOES NOT <br />WARRANT THAT THE SERVICES WILL BE <br />UNINTERRUPTED OR ERROR FREE; NOR DOES IT <br />MAKE ANY WARRANTY AS TO THE RESULTS THAT <br />MAY BE OBTAINED FROM USE OF THE SERVICES OR <br />WITH RESPECT TO ANY MARKETING OR <br />INVESTMENT DECISION MADE WHILE USING THE <br />SERVICES. EXCEPT AS EXPRESSLY SET FORTH IN THIS <br />SECTION, THE SERVICES ARE PROVIDED “AS IS” AND <br />COMPANY DISCLAIMS ALL WARRANTIES, EXPRESS <br />OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, <br />IMPLIED WARRANTIES OF MERCHANTABILITY AND <br />FITNESS FOR A PARTICULAR PURPOSE AND <br />NON-INFRINGEMENT. <br />6.3 Company shall use reasonable efforts to <br />maintain availability of data sources required for the <br />provision of Services. COMPANY DOES NOT <br />WARRANT THAT THE DATA AND/OR TECHNOLOGY <br />UTILIZED IN THE PERFORMANCE OF SERVICES WILL <br />BE AVAILABLE IN PERPETUITY, AND THE DATA MAY, <br />DUE TO CIRCUMSTANCES BEYOND THE COMPANY’S <br />CONTROL, BECOME UNAVAILABLE. Under such <br />circumstances, Company may, at its option and expense <br />(a)replace or modify the Services to utilize available <br />data sources, provided that such modification or <br />replacement contains substantially similar features and <br />functionality, (b) seek to renegotiate mutually agreeable <br />terms of the Services with Customer including <br />consideration of alternative data sources and costs that <br />may be associated with obtaining access to those <br />sources. <br />7. LIMITATION OF LIABILITY <br />NOTWITHSTANDING ANYTHING TO THE <br />CONTRARY, EXCEPT FOR BODILY INJURY OF A PERSON, <br />NEITHER PARTY TO THIS AGREEMENT NOR ITS <br />SUPPLIERS (INCLUDING BUT NOT LIMITED TO ALL DATA, <br />EQUIPMENT AND TECHNOLOGY SUPPLIERS), OFFICERS, <br />AFFILIATES, REPRESENTATIVES, CONTRACTORS AND <br />EMPLOYEES SHALL BE RESPONSIBLE OR LIABLE WITH <br />RESPECT TO ANY SUBJECT MATTER OF THIS AGREEMENT <br />OR TERMS AND CONDITIONS RELATED THERETO UNDER <br />ANY CONTRACT, NEGLIGENCE, STRICT LIABILITY OR <br />OTHER THEORY: (A) FOR ERROR OR INTERRUPTION OF <br />USE OR FOR LOSS OR INACCURACY OR CORRUPTION OF <br />DATA, OUTSIDE THE PARTY’S REASONABLE CONTROL, <br />OR COST OF PROCUREMENT OF SUBSTITUTE GOODS, <br />SERVICES OR TECHNOLOGY OR LOSS OF BUSINESS; (B) <br />FOR ANY INDIRECT, EXEMPLARY, INCIDENTAL, SPECIAL <br />OR CONSEQUENTIAL DAMAGES; (C) FOR ANY MATTER