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Page 3 of 9 <br /> <br />1. SERVICES AND SUPPORT <br />TERMS AND CONDITIONS <br />3. CONFIDENTIALITY; PROPRIETARY RIGHTS <br />1.1 Subject to the terms of this Agreement, <br />Company will use commercially reasonable efforts to <br />provide Client the Services outlined in the Order Form <br />and customization described in Exhibit A. <br />1.2 Subject to the terms hereof, Company <br />will provide Client with reasonable product and technical <br />support services in accordance with the terms set forth <br />in Exhibit B. <br /> <br />2. RESTRICTIONS AND RESPONSIBILITIES <br />2.1 Client will not, directly or indirectly: <br />reverse engineer, decompile, disassemble or otherwise <br />attempt to discover the source data, underlying <br />structure, ideas, know-how or algorithms relevant to the <br />Services, documentation or data related to the Service; <br />modify, translate, or create derivative works based on <br />the Services (except to the extent expressly permitted <br />by Company or authorized within the Services); use the <br />Services for the benefit of a third party; or remove any <br />branding, proprietary notices or labels. <br />2.2 Client represents, covenants, and <br />warrants that Client will use the Services only in <br />compliance with this agreement and all applicable laws <br />and regulations. Client hereby agrees to indemnify and <br />hold harmless Company against any damages, losses, <br />liabilities, settlements and expenses (including without <br />limitation costs and attorneys’ fees) in connection with <br />any claim or action that arises from an alleged violation <br />of the foregoing or otherwise from Client’s use of <br />Services. Although Company has no obligation to <br />monitor Client’s use of the Services, Company may do so <br />and may prohibit any use of the Services it believes may <br />be (or alleged to be) in violation of the foregoing. <br />2.3 Company will deliver the Services <br />electronically and Client shall be responsible for <br />obtaining and maintaining any equipment and ancillary <br />services needed to access or otherwise use the Services, <br />including, without limitation, modems, hardware, <br />servers, software, operating systems, networking, web <br />servers and the like (collectively, “Equipment”). Client <br />shall also be responsible for maintaining the security of <br />the Equipment, Client account, passwords (including but <br />not limited to administrative passwords) and files, and <br />for all uses of Client account or the Equipment with or <br />without Client’s knowledge or consent. If the Client <br />requests physical copies of the Services, Client will be <br />responsible to pay for the costs of printing, postage, and <br />additional labor. <br />3.1 Each party (the “Receiving Party”) <br />understands that the other party (the “Disclosing <br />Party”) has disclosed or may disclose business, technical <br />or financial information relating to the Disclosing Party’s <br />business (hereinafter referred to as “Proprietary <br />Information” of the Disclosing Party). Proprietary <br />Information of Company includes non-public <br />information regarding prices, promotions, features, <br />functionality and performance of the Services. <br />Regardless of foregoing, Proprietary Information of <br />Company does not include this Agreement, invoices, <br />pricing or work orders, all of which Company <br />acknowledges may be posted on the Customer’s <br />public website. Proprietary Information of Client <br />includes non-public data that has been created by the <br />Client, an official representative of the Client, or a <br />third-party at the direction of the Client and is <br />provided by Client to Company to enable the <br />provision of the Services (“Digital Media <br />Placement/Client Data”). Client warrants that they <br />have received permission from respective third-party <br />data provider(s) to distribute Client Data to Company <br />for the purpose of performance of the Services. Any <br />restrictions of Client Data usage that will impact or <br />limit the provision of Services must be disclosed in <br />writing to the Company. The Receiving Party agrees: <br />(i) to take reasonable precautions to protect such <br />Proprietary Information, and (ii) not to use (except in <br />performance of the Services or as otherwise permitted <br />herein) or divulge to any third person any such <br />Proprietary Information. The Disclosing Party and the <br />Receiving Party agree that the foregoing shall apply with <br />respect to the Proprietary Information and the Client <br />Data for a period of two (2) years following the <br />disclosure thereof, and shall not apply to any <br />information that the Receiving Party can document (a) is <br />or becomes generally available to the public, or (b) was <br />in its possession or known by it prior to receipt from the <br />Disclosing Party, (c) was rightfully disclosed to it without <br />restriction by a third party, (d) was independently <br />developed without use of any Proprietary Information <br />of the Disclosing Party, or (e) is required to be disclosed <br />by law including without limitation the Washington <br />Public Records Act. <br />3.2 Client shall own all right, title and <br />interest in and to the Client Data. Company retains an <br />unrestricted, irrevocable, perpetual, non-exclusive, <br />fully-paid and royalty-free, license to use the Client Data <br />in order to provide the Services and to improve <br />Company’s Services, including the right to develop <br />aggregated Client Data or any information derived from <br />or obtained by using Client Data. All Client Data is <br />subject to the terms of the applicable user agreement <br />and any terms that may limit the scope of this