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Page 5 of 9 <br />3.3 Company shall own and retain all right, <br />title and interest in and to (a) the Services, all <br />improvements, enhancements or modifications thereto, <br />(b) any software, applications, inventions or other <br />technology developed in connection with Services or <br />support, (c) the Aggregate Data (defined below), and (d) <br />all intellectual property rights related to any of the <br />foregoing. <br />3.4 Notwithstanding anything to the <br />contrary, Company shall have the right to collect and <br />analyze data and other information relating to the <br />provision, use, and performance of various aspects of <br />the Services and related systems and technologies <br />(including, without limitation, information concerning <br />Client Data, data or information regarding Client’s <br />activities on Company’s website or in connection with <br />the Services, including frequency of visits to the website, <br />data entered when using the website, vital statistics and <br />trends, general information regarding Client’s use of the <br />Services, correlations identified or categorical <br />information regarding the kinds of Client Data provided, <br />and data derived therefrom (“Aggregate Data”)), and <br />Company will be free (during and after the term Client <br />will pay in full for the Services up to and including the <br />last day on which the Services are provided. hereof) to (i) <br />use such information and data to improve and enhance <br />the Services and for other development, diagnostic and <br />corrective purposes in connection with the Services and <br />other Company offerings, and (ii) disclose Aggregate <br />Data in connection with its business. No rights or <br />licenses are granted except as expressly set forth herein. <br /> <br />4. PAYMENT OF FEES <br />4.1 Client will pay Company the then <br />applicable fees described in the Order Form for the <br />Services in accordance with the terms therein (the <br />“Fees”). Company reserves the right to change the Fees <br />or applicable charges and to institute new charges and <br />Fees at the end of the Initial Service Term or then- <br />current renewal term, upon thirty (30) days prior notice <br />to Client (which may be sent by email). If Client believes <br />that Company has billed Client incorrectly, Client must <br />contact Company no later than 60 days after the closing <br />date on the first billing statement in which the error or <br />problem appeared, in order to receive an adjustment or <br />credit. Inquiries should be directed to Company’s Client <br />support department. Datafy reserves the right to <br />increase fees for existing products and services upon <br />renewal. Any expanded or newly added products or <br />services are not initially subject to an increased fee. <br />4.2 Company may choose to bill through an <br />invoice, in which case, full payment for invoices issued in <br />any given month must be received by Company thirty <br />(30) days after the mailing date of the invoice. <br />Unpaid amounts are subject to a finance charge of 1.5% <br />per month on any outstanding balance, or the maximum <br />permitted by law, whichever is lower, plus all expenses <br />of collection and may result in immediate termination of <br />Service. <br /> <br />5. TERM AND TERMINATION <br />5.1 Subject to earlier termination as <br />provided below, these Agreements are for the Campaign <br />Dates/Initial Service Term as specified in the Order <br />Forms, and thereafter shall continue month to month. <br />After the Initial Service Term, either party may <br />terminate this Agreement for convenience and without <br />penalty by providing the other party thirty (30) days <br />written notice. Client will pay in full for the Services and <br />media costs up to and including the last day on which the <br />Services are provided. <br />5.2 In addition to any other remedies it may <br />have, either party may also terminate this Agreement <br />upon thirty (30) days’ notice (or without notice in the <br />case of nonpayment), if the other party materially <br />breaches any of the terms or conditions of this <br />Agreement. Client will pay in full for the Services and <br />media costs up to and including the last day on which the <br />Services are provided. Upon any termination, Company <br />may, but is not obligated to, delete stored Client Data. <br />All sections of this Agreement which by their nature <br />should survive termination will survive termination, <br />including, without limitation, accrued rights to payment, <br />confidentiality obligations, warranty disclaimers, and <br />limitations of liability. <br /> <br />6. WARRANTY AND DISCLAIMER <br />6.1 Company shall use reasonable efforts <br />consistent with prevailing industry standards to <br />maintain the Services in a manner which minimizes <br />errors and interruptions in the Services and shall <br />perform the Services in a professional and workmanlike <br />manner. Services may be temporarily delayed either by <br />Company or by third-party providers, or because of <br />other causes beyond Company’s reasonable control, but <br />Company shall use reasonable efforts to provide <br />advance notice in writing or by e-mail of any service <br />disruption. In cases where Datafy does not have access <br />to monitor all aspects of performance metrics, Client <br />assumes responsibility to inform Datafy of any reporting <br />discrepancies in a timely manner. Client is responsible <br />for any billing or charges that are a result of the <br />reporting discrepancy. <br /> <br />6.2 HOWEVER, COMPANY DOES NOT <br />WARRANT THAT THE SERVICES WILL BE <br />UNINTERRUPTED OR ERROR FREE; NOR DOES IT <br />MAKE ANY WARRANTY AS TO THE RESULTS THAT