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Page 8 of 9 <br />Setup, Customization and Training <br />Datafy Analytics <br />Datafy Analytics Client Setup – Company will perform all steps necessary to setup Client’s account based on input <br />from Client. As part of this setup Company will add individuals or parties as directed by Client to the distribution list <br />to receive updates. <br />Datafy Analytics Client Configuration and Customization – Data for the Points of Interest (POI’s) as identified <br />below: <br /> <br />● Analysis of the Unlimited Geolocation Points of Interest to be determined by Client and Company <br />● Basic credit card spending data <br />● Airport data <br />● Advanced spending dashboard (if included in Service Fees outline) <br />● International data (if included in Service Fees outline) <br />● Customized reports (if included in Service Fees outline) <br />● Advertising Services and Strategic Planning (if contracted – supplemental agreement required) <br /> <br />Geolocation (cell phone GPS) data for visitors with charts, maps, graphs and other visualizations as described below <br />for Unlimited Points of Interest. Client will receive access to a web-based customized dashboard with live data <br />reports and event dashboards with the ability to manipulate time periods for the type of data including but not <br />limited to: <br /> <br />● Map of home location of visitors <br />● Daily, weekly, and monthly # of estimated unique visitors by POI <br />● Daily, weekly and monthly total estimated visitors by POI <br />● Year-over-year comparisons <br />● # of estimated Visitors by POI and by zip code <br />● Demographic profile of visitors by zip code <br />● % of market (at City, County or zip code level) captured by POI <br />● Increase/decrease of visitors by zip code <br />● Spending dashboards <br />● Advertising analytics charts including spend (if engaging with advertising services) <br />● Return on Investment calculated down to zip code level (requires marketing spend data at zip code level by <br />Visitor) to be implemented <br /> <br />Company will configure and customize the Services for the Client based on input from Client. One dashboard will be <br />created with logins specified by Client. Company will advise the Client on the availability of requested locations of <br />interest and the Client acknowledges that some potential locations of interest will be unavailable due to lack of <br />sufficient data or privacy restrictions. <br />Add-On and One-Time Fees <br /> <br />● Set Up Fee including Historical Data back to February 2018, one-time cost <br />● Annual Historical Data Storage Fee, billed annually upon renewal date <br />● Ad Spend will be billed separately, as used and based on CPM and scope of work rates reviewed prior to <br />advertising run. <br /> <br />Service Onboard Training (via live webinar and or recorded, telephone or in person) – Company will provide a <br />Services training session that will be scheduled at Client’s convenience to coincide with the delivery of the first <br />Premium Insights Dashboard. The purpose of this training is to ensure that the Client understands the structure of <br />the Services and the scope and breadth of the insights provided in the Services. It is recommended that any Client <br />representatives who will be using the Services on a regular basis participate in the training session.