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Section D: Environmental Design <br /> In addition to signs permitted by the sign code, any business may be allowed to have one <br /> additional sign,provided that it meets the following criteria: <br /> I. It is principally a 2-dimensional or 3-dimensional graphic symbol denoting what is <br /> offered by the business, <br /> II. It is oriented to pedestrians, rather than to people in vehicles, <br /> III. It is no more than 12 square feet in area per side. <br /> Consideration of who is viewing the sign and from where is important in sign design. Some <br /> retail spaces may be predominantly viewed from the pedestrian experience. In these cases, small <br /> scale identification signs placed at eye level can be very effective. <br /> All signs whether lit or unlit, should utilize a contrasting background for legibility. Due to <br /> potential for glare, backlit signs should be designed to minimize glare. Projecting signs <br /> supported by ornamental brackets and oriented to pedestrians are strongly encouraged. These <br /> must maintain an 8' clear height above the walkway. If located in service areas, projecting signs <br /> must be located out of the path of delivery trucks. The use of handcrafted metal signs brackets is <br /> encouraged. <br /> Other Business and Residential Signage — For offices and for multifamily residential buildings, an <br /> emergency contact sign will be required near the main street entry of each building or store front. <br /> This sign will include emergency contact information and hours of operations. This sign to be <br /> no more than 1 square foot. <br /> • Directory signs will be needed in mixed use, office, and large multifamily residential <br /> buildings. Directory signs must be located inside the building's main entrance. <br /> • Boxes for display of menus, real estate listings, and other types of information display, <br /> shall be no greater than six square feet and no part is to extend above 6' — 0" from <br /> average grade. <br /> • Murals and super graphics are not generally allowed, but may be considered in special <br /> circumstances. <br /> Temporary/Special Event Signs— Signs that are temporary and for special events include signs for <br /> holidays, festivals, special events, political signs, etc. No temporary signs may be attached <br /> within 10' —0" of an active storefront or main entry to a residential or office building unless it is <br /> for retail merchandise sales designed as a part of the overall window display. <br /> • Temporary marketing signs and banners for the purpose of selling, leasing or renting <br /> residential, retail or commercial offices are allowed. <br /> • Temporary tenant identification signs are allowed during construction and up to 90 days <br /> after opening of the store. <br /> The following will not be allowed: commercial pole signs; flashing, digital, or electronic <br /> message signs; and billboards. <br /> 2014 Waterfront Place Central Supplemental Design Guidelines -32- <br />