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signage <br /> SIGNAGE COMMERCIAL SIGNS <br /> INTENT: <br /> To encourage commercial signs that are complimentary to buildings, that communicate <br /> the availability of goods and services in a lively, creative manner to both pedestrians and <br /> vehicles, and that contributes to the character of the Waterfront Place Central area. <br /> STANDARDS: <br /> 13.3.a In pedestrian areas, all signs shall be mounted on buildings. These <br /> include wall signs, window signs, projecting signs, signs painted on awning fascias, and <br /> signs suspended from canopies. (At least a 8' clearance over sidewalks.) <br /> 13.3.b In addition to signs permitted by the sign code, any business may be <br /> allowed to have one additional sign, provided that it meets the following criteria: <br /> 1) It is principally a 2-dimensional or 3-dimensional graphic symbol <br /> denoting what is offered by the business, <br /> 2) It is oriented to pedestrians, rather than to people in vehicles, <br /> 3) It is no more than 12 square feet in area per side. <br /> SIGNAGE LANDSCAPING <br /> INTENT: <br /> Plantings around the base of monument signs will ensure that signage is a part of the <br /> overall design approach to a project and not added as a separate design statement. <br /> STANDARDS: <br /> 13.4.a Free-standing monument type signs shall include low plantings around the <br /> base of the sign to tie it to (make it part of) the landscape feature. <br /> Waterfront Place Central Design Standards &Guidelines 27 <br />