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<br />4 <br /> <br /> <br />SCOPE OF WORK ADDED TO 1/7/2025 CONTRACT <br />WITH NORTHWOOD COMMUNICATIONS, LLC <br /> <br />Support of Everett Outdoor Events Center Communications Plan <br /> <br />Summary: The City of Everett has established a robust and proactive communications plan for <br />advancing awareness and understanding of the proposed Outdoor Events Center project. <br />Northwood Communications LLC would provide project management of the communications plan <br />to achieve the objectives and deliverables as detailed in the approved plan. <br /> <br />Scope of Work <br />• Strategic Communications Management <br />o Coordinate, complete, and track deliverables for communications plan outlined by <br />City of Everett. <br />• Content Development <br />o Develop and complete communications toolkit, emails, social media, website <br />updates, FAQs, and additional materials as needed to complete objectives in <br />communications plan. <br />• Media Relations <br />o Manage press announcements and coordinate responses to media inquiries. <br />• Partner Coordination <br />o Coordinate communication strategies and deliverables with project partners to <br />align with established communications plan. <br />• Community Outreach <br />o Develop and conduct community outreach strategies with neighborhood and <br />community organizations. <br /> <br />Compensation <br />• Up to 4 months (July – October) at $3,500 per month