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4 <br /> IIIt ' <br /> AR2 staffers have so far identified three key targets—billionaire investor and climate action <br /> advocate , McKibben and environmental activists generally. <br /> Brian Rogers,AR2 , has said his group will"hold Steyer and the Environmentalist <br /> Left accountable for their epic hypocrisy and extreme positions which threaten America's <br /> future prosperity." <br /> One early contribution of ARsquared.org was a slick video accusing Tom Steyer of hypocrisy over <br /> previous fossil fuel investments. <br /> Steyer told the accusations were"complete and utter nonsense" <br /> because, Mayer wrote, his investments were held in trusts where profits were transferred to <br /> a charity. <br /> "They have to know they're lying. It's completely dishonest, unethical, and pitiful. And it's creepy," <br /> Steyer said, adding while the attacks would not deter him, he was concerned they could put others <br /> off climate activism. <br /> McKibben told DeSmog:"I think it's pretty clear that they want to talk about anything other than <br /> climate change." <br /> AR2 has launched a new website, ,to push its partisan talking points into the public space. <br /> The site is accompanied by a channel, account, feed and page. <br /> AR2 has its origins in the spring 2013 launch of America Rising PAC—the political action <br /> committee created by Republicans to carry out so-called"opposition research"into Democrat <br /> opponents. The PAC's prime target is Hillary Clinton. <br /> America Rising PAC employs trackers to follow candidates' every move in the hope of capturing a <br /> potentially embarrassing slip-up or hypocritical statement while researchers dig into their histories for <br /> anything that might put them in a bad light. <br /> In a submission last week, it had filed"almost 2000"FOIA requests as part of <br /> its work. <br /> America Rising's research and tracking material is pushed to the public domain through branded <br /> channels, media briefings or paid advertising. <br />