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coo Proposal for the City of Everett,WA <br /> Optional Project Enhancement <br /> Options One-Time Fee <br /> Pre-implementation:On-Site Kick-Off Meeting Three days on-site. Quote Includes travel <br /> expenses. <br /> Optional <br /> A consultation package concentrating on your website committee's design goals,audience $10,000 <br /> goals and meet with departments to kick-off with a project overview. <br /> Deliverable:A document summarizing the meetings,with analysis and <br /> recommendations, Design information gathered. <br /> Phase 1:Process Roadmap Consultation Three days on-site. Quote includes travel <br /> expenses <br /> A consultation package concentrating on evaluation of processes for customer and citizen <br /> services, Designed to fit specific client needs in management of the website design and Optional <br /> creation process on the client side. <br /> Deliverable: A comprehensive report of current citizen-facing practices and $10,000 <br /> citizen/customer-facing processes, recommendations for improving quality and <br /> efficiency of government-to-citizen and government—to-customer relations and <br /> processes,a follow-up report reviewing the results of implemented suggestions. <br /> Phase 1:Citizen Engagement/Website Marketing Suite Three days on-site. Quote <br /> includes travel expenses. <br /> This consultation will focus on creating a strategic marketing plan for the new website <br /> directed at your main public-facing stakeholders(citizens,visitors and businesses)in an <br /> effort to increase awareness of the site and increase interaction with the site's functionality. <br /> We will work with you to create a custom plan for advertising and driving traffic to your <br /> website geared toward capturing and building upon the momentum gained in the days and <br /> weeks that follow the new site's launch, Optional <br /> Deliverable: $10,000 <br /> • Strategic Initiatives:A strategic marketing plan aimed to increase awareness of the <br /> site and increase interaction with the site's functionality using targeted marketing <br /> tactics,a recommended plan of action for implementing new site and tools,a follow-up <br /> report reviewing the results of implemented suggestions. <br /> • PR Services:Press release development,distribution and measurement,letter to local <br /> library development,letter to local library development,letter to request dedicated link <br /> development,how to guide—approach local paper,how to guide—invite local media. <br /> • Social Media Services:Consultation and recommended posts,Facebook update <br /> examples,how to guide—respond to social media. <br /> Phase 1:Public Engagement Evaluation Two days on-site. Quote Includes travel <br /> expenses. <br /> A consultation package concentrating on evaluation the satisfaction of citizens/customers <br /> regarding the current website and online services.A survey will be conduct to discover Optional <br /> general levels of satisfaction,desired site functions,features and tools, current tools $7,800 <br /> features or functions that are not considered valuable or need altered. <br /> Deliverable:A follow-up report containing findings of current engagement level along <br /> with recommendations and roadmap for getting to the desired level of engagement. <br /> Phase 1:Website Design Consultation Two days off-site—conducted remotely. <br /> A consultation package concentrating on evaluating the form and function of the current Optional <br /> website design and potential problems therein. <br /> Deliverable: A comprehensive report on all findings regarding the current site design, $3,600 <br /> recommendations and roadmap for implementing the design to meet your overall <br /> 15 <br />