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CITY OF EVERETT <br /> LODGING TAX GRANT AGREEMENT <br /> EXHIBIT A—SCOPE OF WORK <br /> City of Everett Lodging Tax Grants are entered for the purpose of encouraging tourism within <br /> the City, with a particular focus of attracting potential tourists living outside of Snohomish <br /> County. Therefore, the Grant Recipient is to utilize the grant money to provide tourism <br /> promotion within the City of Everett. "Tourism promotion" means, for the purpose of this <br /> Agreement, activities, operations, and expenditures designed to increase tourism, including but <br /> not limited to advertising, publicizing, or otherwise distributing information for the purpose of <br /> attracting and welcoming tourists; developing strategies to expand tourism; operating tourism <br /> promotion agencies; and funding the marketing of or the operation of special events and festivals <br /> designed to attract tourists. <br /> The Grant Recipient, in its 2016 proposal for a lodging tax grant, which proposal is attached and <br /> incorporated herein by reference, requested a grant to perform tourism promotion for the Schack <br /> Art Center by advertising to interested individuals in newspapers, magazines, and public radio <br /> stations throughout the Pacific Northwest region. <br /> Page 8 of 9 <br />