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"peaked a couple of years ago and is on a downward trend."38 However, as one Los Angeles <br />Police expert on the industry explains, No one should rush to write the obituary for porn. <br />Although ... the business climate has become tougher, the industry is not likely to disappear. <br />The entrepreneurs of sex have proven that ... many people still really want the stuff.,," <br />Topless Entertainment <br />In recent years, upscale topless clubs have become a booming segment of the adult entertain- <br />ment industry. An article in The New York Times describes the proliferation of topless bars <br />as a national phenomenon in large cities.°° According to a recent report in New York <br />Newsday, topless clubs that cater to a young, affluent clientele have become one of the fastest <br />growing and mcst lucrative segments of the adult entertainment industry in New York City. <br />By conservative estimates, the topless club industry in New York City is a $50 million a year <br />business, employing about 1,500 dancers. 41 In two years, the number of these clubs has <br />grown from about five =-; 1990 to more t, an 30 in 1992, nct including clubs throughout the <br />city that operate without Iiquor licenses. <br />4z <br />Several factors appear to have influenced the recent proliferation of upscale topless clubs <br />in New York. First, responding to the devastating effects of the recession on eating and <br />drinking businesses, some entrepreneurs have retooled their establishments and used topless <br />performances as a successful marketing device to win back their affluent male clientele. <br />Second, the clubs have shed their "sleazy" reputations and become more mainstream by <br />providing topless entertainment in safe, "elegant" surroundings furnished with other <br />attractions such as giant closed circuit television screens, pool tables, and air hockey. Third, <br />the instant financial success of the newest upscale topless clubs in Manhattan has attracted <br />a number of imitators. <br />In a recent interview with New York Newsday Jay Bildstein, the owner of Scores, a topless <br />"sports bar" on the upper East Side of Manhattan, explained that while the new clubs may <br />vary greatly in style, the corporate organization is often similar. Club owners typically <br />contract with national organizations which, in exchange for a percentage of gross income, <br />J8 Ibid <br />)Y Ibid <br />"Stn P Clubs Putting On a Suit and Tie," The New York Times, p. B-5, March 26, 1994. <br />41 <br />Walter Fee, "Bare Market: For New Upscale Clubs, It's Boom and Bust," New York Newsday, City Edition, <br />December 20, 1992, p. 7. <br />A_' Ibid <br />17 <br />EVER00116 <br />