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2005/06/15 Council Agenda Packet
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2005/06/15 Council Agenda Packet
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Council Agenda Packet
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6/15/2005
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Consultants' Final Report - Page 34 <br />19 where eliminated because of response bias.35 The final analysis is based on <br />122 valid responses.' <br />The overall sample was very experienced in real estate, with 12.6 of years <br />experience on average. This group of real estate professionals was very <br />knowledgeable about Garden Grove real estate, with a mean experience in Garden <br />Grove real estate of 10.1 years. The overwhelming majority of respondents <br />(94.3%) also said that they had an opinion on the impact of adult businesses on <br />the community. <br />The first set of items in our survey elicited opinions pertaining to the <br />impact on property values by adult businesses. When adult businesses are located <br />within 200 feet of a residential or commercial property the overwhelming opinion <br />is that property values will be substantially decreased: <br />35 Throughout the questionnaire, various questions were worded in either a <br />negative or positive fashion. This is done to eliminate respondents that merely circle <br />one response, such as strongly agree, to all questions. The assumption is that a <br />respondent who is answering the questionnaire in a responsible fashion would not <br />strongly agree with both a negative assessment of adult businesses and a positive <br />assessment of adult businesses. <br />36 This gives a response rate of I22/924 or 13.2°Io. This is somewhat Iower than <br />the response rate for the LA Study of 81/400 or 20% (p. 38). However, that report <br />makes no mention of correction for response bias. If the 19 returned questionnaires <br />that were eliminated for response bias had been included in the analysis, the response <br />rate would have been 141/924 or 15.31/c. <br />EVER00380 <br />
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