Laserfiche WebLink
STRATEGIC <br />ANALYSIS <br />Introduction <br />This strategic analysis represents the <br />first component of a four-part feasibility study of <br />a proposed indoor multi -purpose arena in <br />Everett, Washington. The purpose of the <br />strategic analysis is to confirm and clarify the <br />goals and objectives of the State of Washington, <br />Snohomish County and Everett in considering <br />the project, so that these goals and objectives <br />may be utilized as criteria for the ultimate <br />determination of the project's feasibility. <br />Analytical Approach <br />The level of support that is appropriate <br />for the City to provide the proposed indoor <br />multi -purpose arena may be evaluated in terms <br />of the project's ability to advance goals and <br />objectives previously established by the State of <br />Washington, Snohomish County and the City of <br />Everett. To establish the strategic objectives of <br />the proposed arena, Brailsford & Dunlavey <br />studied planning documents and conducted a <br />series of interviews with public officials and key <br />constituents. Based on the above documents and <br />interviews, Brailsford & Dunlavey identified th'e <br />strategic objectives relevant to the project's <br />feasibility and development. The strategic <br />objectives below represent the essence of all of <br />these interviews. The most significant goals <br />stated in each document are summarized below. <br />Findings: Planning Goals <br />Since the client undertaking this study <br />is the City of Everett without the direct <br />participation of Snohomish County and the State <br />of Washington, the City's planning objectives are <br />focused upon most closely here. The site is <br />located within the Everett city limits, and <br />therefore, relevant City of Everett planning <br />documents have been evaluated to determine the <br />extent to which the project adheres to both the <br />spirit and the letter of the City's planning <br />objectives. <br />The City of Everett's goals and policies <br />listed according to the Growth Management Act <br />(GMA) goals for the State of Washington are <br />outlined within Everett's Comprehensive Plan. <br />This document was adopted in 1994 and has <br />served as the primary guide to public <br />development policy since that time. The implied <br />goals and policies of Everett's Comprehensive <br />Plan which bear particular relevance to the <br />proposed indoor sports arena include the <br />following: <br />1. Promote the City of Everett's Economic <br />Development <br />The proposed arena, as part of the <br />comprehensive plan, would enhance the <br />economic developments planned for downtown <br />Everett. In conjunction with the transportation <br />depot, the university consortium, and the <br />waterfront development, the proposed arena <br />would attract many additional visitors to the <br />City provide additional employment for the <br />residents of Everett and Snohomish County, and <br />increase tax revenues to the City. The proposed <br />arena represents a potential key component in the <br />revitalization of the City of Everett and its <br />promotion of overall economic growth. The <br />development of the arena will ultimately benefit <br />all residents of Snohomish County. The <br />transportation depot, along with the proposed <br />arena and the university consortium, will help to <br />unify Snohomish County residents with the City <br />Brailsford & Dunlavey/Ellerbe Becket <br />Page 7 <br />