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MARKET <br />ANALYSIS <br />interested in potentially bringing events to a <br />proposed Everett arena facility. While the <br />promoters generally do not believe that a <br />significant percentage of patrons of a proposed <br />Everett facility will travel from Seattle or <br />Tacoma, they are confident that Everett can draw <br />an adequate patronage from the surrounding <br />communities, especially from the north and east. <br />The promoters estimated that they could <br />potentially schedule ten to twelve events per year <br />at a state-of-the-art mid -sized facility in Everett. <br />One promoter who does the majority of concert <br />promotion within Seattle, expressed excited over <br />the possible addition of an Everett arena facility. <br />This particular promoter believes that an arena <br />would be a positive addition to the market and <br />could .potentially provide a more intimate setting <br />than anything that is currently available in <br />Seattle. Because of the different types of <br />promoters interviewed, these events would <br />include, but would not be limited to, concerts, <br />craft shows, mid -size trade shows, family shows, <br />indoor festivals, expos, and indoor family fairs. <br />Findings: The Supply of Potential Arena <br />Tenants <br />The economics of indoor arenas dictates <br />that these facilities utilize a variety of content <br />providers to build strong event calendars. B&D <br />has determined that there is an array of content <br />providers that are potential arena tenants <br />including, but not limited to, minor league sports <br />tenants, regional concert providers, family <br />shows, trade shows and conferences, and other <br />miscellaneous entertainment providers. B&D <br />conducted telephone interviews with the <br />professional sports leagues which might <br />conceivably serve as tenants to the facility, as <br />well as all regional concert event promoters and <br />representatives of all major national touring <br />family shows and exhibition sports. A summary <br />of the minor professional sports leagues that <br />might be considered as potential supplemental <br />tenants for such a facility is included as Exhibit <br />4. <br />Professional Sports <br />West Coast Hockey League <br />The West Coast Hockey League is the <br />most likely minor league professional league for <br />the City of Everett. The independent league was <br />established in 1995 and has witnessed steady <br />growth and expansion. Currently, the Tacoma <br />Sabercats are the WCHL franchise in closest <br />proximity to the City of Everett. Additionally, <br />Vancouver, BC, is scheduled to host a franchise <br />beginning in 2002. <br />The WCHL expressed strong interest in <br />the possibility of locating a franchise in Everett. <br />Presently, there is a private development <br />company that has signed a five-year territorial <br />rights contract for the Redmond -Bellevue 50 <br />mile radius. The company is very eager to see a <br />franchise within their territory and would be <br />receptive to discussions related to the possibility <br />of bringing a team to Everett. <br />• <br />Western Hockey League <br />WHL is an established minor hockey <br />league that is an affiliate of the Central Hockey <br />League. The franchise most proximate to <br />Everett is the Seattle Thunderbirds, which is a <br />secondary tenant at the Key Arena (w/Seattle <br />Supersonics). Average attendance for the <br />City of Everett — Arena Feasibility Analysis <br />Page 16 <br />