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Project Description, Deliverables, and Funding <br /> Concept Increase access to ORCA cards. <br /> Strategy Partner agencies will conduct outreach campaigns to distribute pre- <br /> loaded ORCA cards via existing TDM programs and outreach channels. <br /> ORCA card distribution will be achieved both through agency-specific <br /> and the regional campaign to be implemented under this Agreement. <br /> Agencies will identify target markets within their service areas, based <br /> on available data regarding low use of ORCA for fare payment. <br /> Deliverables 2.1 Project Work Plan including specific outcomes, timeline, <br /> milestones, and budget details addressing participant and match funds. <br /> 2.2 Mutually agreeable Performance Measurement Plan. <br /> 2.3 Produce a Project Summary Report which at a minimum includes <br /> the following: Overview of the Project, how grant funds were spent <br /> (participant and match funds), and the extent to which Project outcomes <br /> were met, and a description of best management practices that can be <br /> transferred to other transit agencies. <br /> Regional Transit ORCA Marketing <br /> and TDM Project Agreement <br /> Between The City of Everett and <br /> King Cotuit'Metro <br /> Page 12 of 12 <br />