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EVERETT CITY COUNCIL AGENDA ITEM COVER SHEET <br /> PROJECT TITLE: <br /> Consent COUNCIL BILL # <br /> Request for Proposals for X Action Originating Department Administration <br /> tourism marketing for the city First Reading Contact Person Karen Shaw <br /> of Everett Second Reading Phone Number 425/257-7103 <br /> Third Reading FOR AGENDA OF May 9, 2007 <br /> Public Hearing <br /> Initialed by: <br /> Department Head <br /> CAA <br /> Council President FAV <br /> Location Preceding Action Attachments Department(s) Approval <br /> Request for Proposals— <br /> Everett Tourism <br /> Marketing <br /> Amount Budgeted $100,000 <br /> Expenditure Required $100,000 Account Number(s): 138 5100000494 <br /> Budget Remaining 0 <br /> Additional Required 0 <br /> DETAILED SUMMARY STATEMENT: <br /> The City plans to issue an RFP to secure marketing and related management services from a qualified agency <br /> or firm for the purpose of increasing visitor spending in Everett. The firm selected will develop and <br /> implement a comprehensive strategic media, advertising, marketing and promotional plan for the City with <br /> objectives of increasing awareness, media exposure, visitation and tourism revenues for the City. <br /> RECOMMENDATION (Exact action requested of Council): <br /> Authorize the request for proposals for tourism marketing. <br /> 2i <br />