BDS Planning & Urban Design 2/16/2017

EXHIBIT A SCOPE OF WORK 1.Project Management&Planning 1.1 —Project Management.Regular phone calls,in-person meetings,and e-mail communication keep everyone up to speed,avoid misunderstandings,and ensure efficient product delivery.BDS is committed to bringing the City of Everett's BIA project in on time and on budget with high client satisfaction.Daily time sheets and financial record keeping,and regular client communication,will make this outcome possible and simple. 1.2—Regular check-ins.Effective project management requires strong facilitation,communication,process management,and organizational skills.Regular telephone meetings between BDS,the City,and Downtown Everett Association to review project progress,schedules,outstanding tasks,and related issues.For this quickpaced six- month process,weekly calls are probably appropriate Sometimes these can be in-person meetings that are coupled with other activities in Everett. 2.District Leadership On Site Meetings.To ensure efficient and cost-effective projectimplementation,the BDS team's on-site work will be organized into aseries of"on-site"meeting windows.During each of the on-site visits,we will do as many on-site activities as possible.Between on-site meeting windows,we will work remotely with the project's leadership via email and telephone.We propose five meeting windows: 1.Project Kick Off/District Tours/Goals(mid-January):Kick-off meeting with City staff and existing district leadership and tour of existing district and potential expansion areas.Identify a ratepayer working group;get acquainted;set goals.(2.1) 2.Boundaries/Work Plans/Budgets(early-February):Planning session with the Ratepayer Working Group to consider BIA boundaries,potential work plans,budgets,and resulting assessments.(2.2) 3.BIA Concepts/Outreach Plans(late-February):Planning session with the Ratepayer Working Group to finalize the initial BIA concepts and outline outreach strategies to vet these concepts with key ratepayers.(2.3) 4.Key Ratepayer Vetting(early-March):One-on-one and small group meetings between business district leaders and carefully targeted potential major stakeholders in each district.(3.1) 5.Ratepayer Discussion Groups(late-March):Focused meetings with larger groups of ratepayers in each area to provide feedback and shape the final BIA proposals.(3.2) 3.Outreach 3.1 —Key Ratepayer Vetting.Brian Scott will participate in the one-on-one and small group meetings with key ratepayers to help focus the conversation,facilitate discussion,answer process questions,and identify needed adjustments to the conceptual proposals.(BDS Participation optional) 3.2—Ratepayer Discussion Groups.To expand the outreach beyond the biggest potential ratepayers,BDS will facilitate one or more focused meetings with groups of ratepayers.These meetings will also include district leadership,and provide feedback to shape the final BIA proposals.(BDS participation optional) 4.Analysis&Deliverables 4.1 —Existing Document Review.The BDS team will review relevant documents provided by City staff and the Everett Downtown Association leadership.This will provide a general understanding and evaluation ofexisting conditions in each area and of the existing BIA. 4.2—Property Data Analysis&Tracking.The basis for meaningful BIA negotiations is information about the properties in question.BDS will use the Snohomish County Assessor's GIS data to develop a dataset for each area to see which properties would pay how much under various assessment scenarios.In the course of our work in dozens of business districts,BDS has developed a standard format for presenting property information and exploring different assessment scenarios in real time with business district work groups.We are familiar with the Snohomish County Assessor's records from our recent similar work for the City of Monroe. 4.3—Mapping,Graphics&Proposal Fact Sheets.The BDS team will also develop maps to support the property data and district decision-making.We have developed graphic techniques to illustrate different land uses, levels of assessment and BIA support,benefit zones,and other variables in designing a final BIA proposal. 4.4—Ad Hoc Marketing&Events Assistance.The BDS team is available to support the City and Downtown Everett Association with marketing and events assistance as needed,and as budget allows. We have extensive experience with graphics,printing,websites,events and other business district activities.(Optional) Page 12 (Form Approved by City Attorney's Office January 7,2010,updated November 21,2016)