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2. Exclusions (2) Slogan, unless the slogan is also a trademark,
<br /> This insurance does not apply to: trade name, service mark or other designation
<br /> a. Knowing Violation Of Rights Of Another of origin or authenticity; or
<br /> (3) Title of any literary or artistic work.
<br /> "Personal and advertising injury" arising out of an
<br /> offense committed by, at the direction or with the jInsureds In Media And Internet Type
<br /> consent or acquiescence of the insured with the Businesses
<br /> expectation of inflicting "personal and advertising "Personal and advertising injury" committed by an
<br /> injury". insured whose business is:
<br /> b. Material Published With Knowledge Of Falsity (1) Advertising, broadcasting, publishing or
<br /> "Personal and advertising injury" arising out of oral, telecasting;
<br /> written or electronic publication of material, if done (2) Designing or determining content of web sites
<br /> by or at the direction of the insured with knowledge for others; or
<br /> of its falsity. (3) An Internet search, access, content or service
<br /> c. Material Published Prior To Policy Period provider.
<br /> "Personal and advertising injury" arising out of oral, However, this exclusion does not apply to
<br /> written or electronic publication of material whose Paragraphs 17.a., b. and c. of "personal and
<br /> first publication took place before the beginning of advertising injury" under the Definitions Section.
<br /> the policy period. For the purposes of this exclusion, placing an
<br /> d. Criminal Acts "advertisement"for or linking to others on your web
<br /> "Personal and advertising injury" arising out of a site, by itself, is not considered the business of
<br /> criminal act committed by or at the direction of the advertising, broadcasting, publishing or telecasting.
<br /> insured. k. Electronic Chatrooms Or Bulletin Boards
<br /> e. Contractual Liability "Personal and advertising injury" arising out of an
<br /> "Personal and advertising injury" for which the electronic chatroom or bulletin board the insured
<br /> insured has assumed liability in a contract or hosts, owns, or over which the insured exercises
<br /> agreement. This exclusion does not apply to liability control.
<br /> for damages that the insured would have in the I. Unauthorized Use Of Another's Name Or
<br /> absence of the contract or agreement. Product
<br /> f. Breach Of Contract "Personal and advertising injury" arising out of the
<br /> "Personal and advertising injury" arising out of a unauthorized use of another's name or product in
<br /> breach of contract, except an implied contract to use your e-mail address, domain name or metatags, or
<br /> another's"advertising idea"in your"advertisement". any other similar tactics to mislead another's
<br /> potential customers.
<br /> g. Quality Or Performance Of Goods — Failure To m. Pollution
<br /> Conform To Statements
<br /> "Personal and advertising injury" arising out of the "Personal and advertising injury" arising out of the
<br /> failure of goods, products or services to conform actual, alleged or threatened discharge, dispersal,
<br /> with any statement of quality or performance made seepage, migration, release or escape of
<br /> in your"advertisement". "pollutants"at any time.
<br /> h. Wrong Description Of Prices n. Pollution-Related
<br /> "Personal and advertising injury" arising out of the Any loss, cost or expense arising out of any:
<br /> wrong description of the price of goods, products or (1) Request, demand, order or statutory or
<br /> services. regulatory requirement that any insured or
<br /> i. Infringement Of Intellectual Property Rights others test for, monitor, clean up, remove,
<br /> contain, treat, detoxify or neutralize, or in any
<br /> "Personal and advertising injury" arising out of any way respond to, or assess the effects of,
<br /> violation of any intellectual property rights such as "pollutants"; or
<br /> copyright, patent, trademark, trade name, trade
<br /> secret, service mark or other designation of origin (2) Claim or suit by or on behalf of a governmental
<br /> or authenticity. authority for damages because of testing for,
<br /> However, this exclusion does not apply to monitoring, cleaning up, removing, containing,
<br /> treating, detoxifying or neutralizing, or in any
<br /> infringement, in your"advertisement", of: way responding to, or assessing the effects of,
<br /> (1) Copyright; "pollutants".
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