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MEDIA RELATIONS <br /> Goals: Increase awareness of Everett as a visitor destination; increase quiet season traffic; <br /> promote soft adventure (kayaking, river rafting, hiking, etc.), art, historic and cultural <br /> opportunities. Develop and implement a strategic media relations program including development <br /> of a media newsletter. <br /> To accomplish these goals, the SCTB will undertake the following activities on behalf of the <br /> Everett program during the contract year: <br /> 1. Distribute news releases and respond to writer requests. Distribute new releases about <br /> tourism activities to media contact lists of identified audiences. Distribute quarterly news <br /> releases and as needed. <br /> Media relations Audience: <br /> Audience#1 -Close-in market,Washington and Oregon writers and editors <br /> Audience#2-Vancouver and other British Columbia writers and editors <br /> Audience#3-California writers and editors <br /> Audience#4 - Editors of publications in which the City of Everett advertises <br /> 2. Maintain membership in Public Relations Society of America and attend convention for <br /> travel writer appointments. <br /> 3. Media Newsletter. Publish and distribute six issues of a media newsletter to mailing list of <br /> travel writers. Print and distribute 6,000 copies. <br /> Snohomish County Tourism Bureau 10 <br /> Everett Tourism Marketing and Visitor Services Proposal <br />