2015/08/26 Council Agenda Packet

t0 b) Improve fixed -route effectiveness by increasing boardings-per-revenue-hour. i) Through the use of transit's boarding count database, identify those trips that have boardings that are below the system's average boardings-per-revenue-hour. ii) Evaluate those trips that are below the systems average board ings-per-revenue- hour. Consider deleting or modifying those trips as appropriate. iii) Increase service to meet the demand on the routes/trips that have the potential to exceed the system's average boardings-per-revenue-hour. iv) Develop target -marketing strategies based on ridership surveys that identify service enhancements or improvements in the delivery of service. c) Improve customer information: i) Continue interagency schedule coordination, develop and update transit schedule booklets, and create timely information materials to improve communications with our customers. . ii) Monitor and adjust how customer information is delivered with the computerization of telephone -assisted information services and the periodic updating of the established Everett Transit website. iii) Continue to evaluate and modify the tracking and response system for customer comments. iv) Continue outreach to support non-English speaking customers through ET's Limited English Proficiency Plan. v) Launch a new website for better online customer experience, continue social media updates for event updates and rider alerts. vi) Partner with Community Transit to expand trip planning services. d) Increase community, customer, and employee involvement in the transit planning process. i) Solicit customer input through public meetings, customer surveys, and transit fairs at employment sites affected by City's Commute Trip Reduction Ordinance. ii) Utilize automated scheduling system's Customer Comment module to assist in assessing customer requests for service. iii) Provide briefings and transit updates to civic and community organizations and to neighborhood associations throughout the year upon request. iv) Continue to evaluate each customer request for service in a timely and fair manner. e) Implement recommendations for continued service and routing enhancements through downtown Everett. i) Maintain a public process for public comments on potential impacts to service in the downtown service area and take into consideration service provided by Everett Transit, Community Transit, and the regional service of Sound Transit. E% Brett Transit 2015 TDP 122