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NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED <br /> REMEDY. <br /> 7. Confidential Information <br /> a) Defmition. The parties acknowledge that it may receive Confidential Information from the other <br /> party or otherwise in connection with this Agreement. "Confidential Information" means all <br /> information or material that either party treats as confidential and any information relating to third parties <br /> that a party has an obligation to treat as confidential, which is disclosed by or obtained by a party in <br /> connection with this Agreement,whether such information is in oral,written,graphic or electronic form, <br /> which:is(A)marked"Confidential,""Restricted,"or"Proprietary Information"or other similar marking, <br /> (B)known by the parties to be considered confidential or proprietary,or(C)which should be known or <br /> understood to be confidential or proprietary by an individual exercising reasonable commercial judgment <br /> in the circumstances. Confidential Information does not include information to the extent that such <br /> information: (i) is or becomes generally known to the public by any means other than a breach of the <br /> obligations of a receiving party hereunder;(ii)was previously known to the receiving party as evidenced <br /> by its written records; (iii)is rightly received by the receiving party from a third party who is not under <br /> an obligation of confidentiality; or (iv) is independently developed by the receiving party without <br /> reference to or use of the other party's Confidential Information which such independent development <br /> can be established by evidence that would be acceptable to a court of competent jurisdiction. <br /> b) Confidentiality Obligations. Each of the parties agree: <br /> i. to maintain the Confidential Information of the other party in confidence and to <br /> take all reasonable steps, which shall be no less than those steps it takes to protect <br /> its own confidential and proprietary information, to protect the Confidential <br /> Information of the other party from unauthorized use, disclosure, copying or <br /> publication; <br /> ii. not to use the Confidential Information of the other party other than in the course <br /> of exercising its rights or performing its obligations under this Agreement; <br /> iii. not to disclose or release such Confidential Information except to the extent <br /> required by applicable law or during the course of or in connection with any <br /> litigation, arbitration or other proceeding based upon or in connection with the <br /> subject matter of this Agreement, provided that the receiving party shall first give <br /> reasonable notice to the disclosing party prior to such disclosure so that the <br /> disclosing party may obtain a protective order or equivalent and provided that the <br /> receiving party shall comply with any such protective order or equivalent; <br /> iv. not to disclose or release such Confidential Information to any third person without <br /> the prior written consent of the disclosing party, except for authorized employees <br /> or agents of the receiving party who have a need to know such information for the <br /> 6 <br />