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CHAPTER 6 <br />Signage sized <br />appropriately for the <br />building's architectural <br />features <br />Lively neon signage is <br />encouraged along <br />Hewitt Avenue <br />Pedestrian -oriented <br />signage <br />Figure 65. A good signage example for <br />downtown Everett. <br />L-3 Revise sign standards for downtown properties. <br />Detailed standards, provided in Appendix A, emphasize the following: <br />• Sign design appropriate to the architecture of the building (e.g., size <br />and material standards and requirements that signs not cover <br />windows or other significant architectural features). <br />• Use of quality materials that enhance the visual environment (e.g., <br />plastic backlit signs are prohibited). <br />• Special standards for an "entertainment district" along Hewitt Avenue <br />that encourage lively signage. <br />L-4 Conduct Historic Preservation Activities <br />Retaining downtown Everett's historical buildings was a high priority for <br />planning participants. This plan encourages preservation and <br />rehabilitation by proposing that zoning standards provide a density bonus <br />for retaining and/or rehabilitating downtown historic structures. <br />In addition, the City should consider the following activities as part of a <br />historic preservation program: <br />• Tax incentives for rehabilitation. <br />• Recognition and education. <br />A "Good Neighbor Fund" offering low-interest loans to upgrade <br />historic properties (those on the national or state registers or those <br />identified as eligible by the City inventory). Loans could be for <br />upgrading properties with respect to code requirements, facade and <br />exterior shell improvements, or improvements to increase use of <br />unoccupied space. <br />The City might also consider a local landmark ordinance to provide some <br />measure of protection to important historic resources. However, this is an <br />action that takes considerable planning effort. <br />70 MAKERS architecture and urban design <br />0509_rpt_draft.doc - 6/29/06 <br />