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I0 <br /> Schedule 3: Social Media Tip Sheet for Grantees <br /> Why Use Social Media? <br /> Connect with us... <br /> Using social media tools such as Facebook,Twitter, <br /> YouTube,and blogs to spread the word about your ...on Twitter at @aspca and @aspcapro <br /> organization and the great work it does can be a Using the#aspcagrants hashtag to share <br /> powerful and cost-effective strategy for capturing news of your ASPCA grant and its impact makes it <br /> the attention of potential and existing adopters and easy for adopters and donors across the <br /> donors.If you aren't already using social media, here Twitterverse to catch wind of your success,whether <br /> are three of the most compelling reasons to do so: or not they're already followers. <br /> • The potential reach of social media is immense. ...on Facebook at facebook.com/aspca <br /> In contrast to more conventional publicity —� and facebook.com/ASPCApro <br /> vehicles,such as printed advertisements, nearly Becoming a"fan"of ours and creating a "fan" page • <br /> everyone has equal access to your message,and of your own makes it easy for the ASPCA,other <br /> your audiences can easily and immediately organizations,and the general public to learn about <br /> share that message with their audiences, your organization and the great work you do,and to <br /> helping it go exponentially farther.Social media share your success with others.We hope you'll"like" <br /> tools make it easier to see who you're reaching us! <br /> and easier to interact with your constituents, <br /> and thereby build and strengthen connections ...on YouTube at <br /> with them. You Tube youtube.com/ASPCA and <br /> • Social media tools are free.There is no cost to youtube.com/ASPCApro <br /> sign up for accounts on Facebook,Twitter, Many smartphones make it easy to <br /> YouTube,or blogging sites such as WordPress or shoot and upload videos to YouTube,which provides <br /> Blogger,which eliminates barriers to entry for a powerful platform for your audiences to literally <br /> cash-conscious organizations.Social-media- see your work in action.Subscribe to the ASPCA's <br /> savvy volunteers can provide pro bono channel and see how other animal welfare <br /> assistance in promoting your organization's organizations are using YouTube to bring their <br /> work with these tools. efforts to life. <br /> • Brevity is a virtue. In the social media realm, <br /> lengthy appeals can be counterproductive— Resources <br /> usually a few words or lines,a brief story,a <br /> photo,or a video can be ideal for generating > ASPCAPro Resource Library <br /> substantial interest in your efforts. There's no (http://www.aspcaoro.org/resource-library)— <br /> need to use every available social media This repository of articles,tip sheets, and <br /> platform—choose only the one(s)that best fit webinars has been developed specifically to <br /> your organization's communication style. serve the needs of our grantees. <br /> > The Social Animal <br /> ASPCA Grant Publicity Guidelines (http://www.thesocialanimal.com/)—A blog <br /> focused on helping animal welfare advocates <br /> Social media tools make it easy to share news about use social media tools to accomplish their <br /> your ASPCA grant and the project it is supporting! mission more effectively. <br /> Updates on your successes that engage readers, ➢ Beth Kanter's Blog <br /> along with clear and colorful photos and videos that (http://www.bethkanter.org/)—A blog focused <br /> showcase those successes,will help your group to on helping nonprofits use social media and <br /> attract more followers. We encourage you to other digital tools to achieve social change. <br /> publicize your funded.project—and if you do,please <br /> loop in your grant officer to let him/her know! <br /> 520 8th Avenue• 7th Floor• New York, NY 10018 •212-876-7700 x4394• grants@aspca.org rL5, 10 <br />