2017/09/06 Council Agenda Packet

1) Preserve and improve existing public transportation service levels. a) Continue implementing strategic service adjustments. i) Monitor and modify, as necessary, during the short-term,fixed-route service to optimize service effectiveness and to operate within budget. ii) Eliminate daily boarding counts on fixed-route service and institute supplemental monitoring measures.The counts continued through part of 2017 in order to assess the information gathered through the new automated passenger counting system and the production of certified reports. iii) Evaluate performance indicators and institute appropriate modifications to the system to achieve established goals of service effectiveness and cost efficiency. iv) Utilize public comments and information from public meetings to develop route and schedule changes. v) Use the certified methodology in using the integrated technology systems (automatic passenger counters and automatic vehicle locators) on all fixed-route vehicles in reporting. vi) Continue coordination with Community Transit for both local and Swift(BRT) services. b) Improve fixed-route effectivenessbyincreasing boardings-per-revenue-hour. i) Through the use of transit's-boarding=count database, identify those trips that have boardings that are below the system's average boardings-per-revenue-hour. ii) Evaluate those trips that are below the system's average boardings-per-revenue- hour. Consider deleting-or modifying those trips as appropriate. iii) Increase service to meet-the demand_on the routes/trips that have the potential to exceed the system's average boardings-per-revenue-hour. iv) Develop target-marketing strategies based on ridership surveys that identify service enhancements or improvements:in the delivery of service. c) Improve customer information. i) Continue interagency schedule coordination, develop and update transit schedule booklets, and create timely information materials to improve communications with our customers. ii) Monitor and adjust how customer information is delivered with the computerization of telephone-assisted information services and the periodic updating of the established Everett Transit website. iii) Continue to evaluate and modify the tracking and response system for customer comments. iv) Continue outreach to support non-English speaking customers through ET's Limited English Proficiency Plan. v) Maintain website and continue to improve online customer experience, continue social media updates for event updates and rider alerts. vi) Increase the number of schedule holders at bus stops, using a new installation standard that takes into account boarding count information. Everett Transit 2017 TDP 5 42