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2018 Rates <br /> Effective March I , 2018 <br /> • Rate Modification Process and Schedule <br /> • Rate Goal: Reasonable Pricing Structure <br /> • Competitive Position <br /> - Everest's attributes / Relationship to competitors <br /> • Pricing Strategy <br /> - Competition and value <br /> - Optimize play with pricing matched to demand <br /> - Introduce dynamic pricing at Legion Memorial <br />