2018/04/11 Council Agenda Packet

■ Small Agency, 5 visits ■ Medium Agency, 10 visits ■ Large Agency, 15 visits • Professional Prevention Partners (Safe Kids, Power Squadron, USCG Auxiliary, etc.): Engaging partners can multiply the effectiveness of a marine law enforcement program's effectiveness by increasing its area of influence and leveraging the resources of partners. Partnering activities include meetings, conference calls, event participation, and actual on-water time. Agencies should report the hours spent working with Prevention Partners conducting RBS activities in their jurisdictions as well as meetings, conference calls etc. • Small Agency, 1 hour • Medium Agency, 3 hours • Large Agency, 5 hours Media Contacts: Agencies should distribute recreational boating safety content through their own social media channels, social media channels of their partners, or the news media. • Owned Media: This is the number of hours spent on this activity and the number of posts or articles distributed through communication channels that are owned and managed by the agency, like the agency website, social media channels (Facebook, Twitter), newsletters, etc. ■ Small Agency, 4 hours • Medium Agency, 8 hours • Large Agency, 16 hours • Earned Media: This is the number of hours spent on this activity and the number of articles broadcast through media channels that are not managed by the agency. Examples include stories in the newspaper, radio, television. Agencies should also count the number of recreational boating safety posts on the social media channels of partner organizations when the agency can show that the posts are the result of its interaction with that partner. • Small Agency, 4 hours • Medium Agency, 8 hours • Large Agency, 16 hours • Campaigns; Operation Dry Water, Spring Aboard, National Safe Boating Week, and Safe Paddling Week: See the SOAR web form for reporting requirements, and goals for all agencies regardless of size is participation in these campaigns. The State Parks Recreational Boating Safety Communication staff will distribute content to all agencies for each of the campaigns, making participation quick and simple. These campaigns can have a powerful impact if all agencies participate. • The Operation Dry Water campaign is a national campaign focused on the deterrence of boating under the influence. Participation in this campaign is mandatory for all agencies that receive a federal assistance grant. It is a combination of emphasis patrols and media the weekend before the Fourth of July. • The Spring Aboard campaign is a national campaign designed to encourage all boaters to take a recreational boating safety class. It occurs in late March. • National Safe Boating Week is a nationally observed week focused on encouraging all boaters to wear their lifejackets. In addition to media posts, agencies are encouraged to Updated 11/30/2017 Page 19 of 25 55