Arts Council of Snohomish County 5/4/2018

City of Everett Tourism Promotion Projects Assistance Program PROJECT SPONSOR Project Title: Promotion of the Schack Art Center and 2018 Exhibits and Events Date of Event January 11 — December 29, 2018 Project Sponsor: Address: 2921 Hoyt Avenue City: Everett State: WA Zip: 98201 Contact Person: Carolyn Herzer (grant); Bill Zingarelli (contract) Address: 2921 Hoyt Avenue City: Everett State: WA Zip: 98201 Phone: 425.259.5050 Fax: 425.303.8439 Email: cherzer@schack.org Sponsor is: Non-Profit U Public agency Requested: $ 85,500 Match: $ 74,000 Total Project Budget: $ 159,500 Estimated visitors drawn: 1. Staying overnight in paid accommodations away from their place of residence or business 1,400 2. Traveling 50 miles or more one way from their place of residence or business for the day or staying overnight (in unpaid accommodations) 3,500 3. Traveling from another country or state outside of their place of residence or business (and staying for the day) 4,200 4. All visitors 70,000 Completed application packages are due by 5:00 p.m., Thursday, February 8, 2018. Responses must be limited to the spaces provided. PROJECT SUMMARY In the space below,provide a concise, one paragraph summary of your proposed project and what tourism expansion',objectives It will accomplish. If your request is part of a larger project,you may briefly describe the over-all project. However,please focus the majority of your answer on the specific element for which you are requesting funding. We seek funds to increase awareness of the Schack as: 1) a year-round tourist destination in Everett; and 2) a regional visual arts leader among arts patrons. In addition to a general branding campaign, we will focus on the Schack as a place to engage in the creative process by highlighting key exhibits and annual events, glassblowing experiences, and opportunities to create art. City funds will be used. to purchase print and digital ads in arts magazines and newspapers, bus tails, radio and television ads. The goal is to promote cultural tourism in Everett by marketing to arts savvy individuals, business travelers and shoppers in the Pacific NW and Canada who will travel to Everett for ART and arts experiences. 3