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<br /> R:44---E. SOOPE DP WORK
<br /> Fully describe the;project. Expand your su�nlnary paragraph from page one to address such issues as What it is you wish to do,
<br /> ;who will.benefit,and why and how,beginning_and ending dates:of your project; :and what measures you will,apply to evaluate,its
<br /> success if you are requesting funds for a specrfic portion of a larger project,,please so state but focus your response on:the;
<br /> element for which you are.requesting funding.assistance This,section requires.that you;to establish,in:a,clear and..quantifiable.
<br /> way,that your project will sustain or enhance one or more aspects`(to be identified by you)of tourism in°:the City of Everett,
<br /> proposals from. protects.that can`;prove they will generate overnight,stays are preferred' Please coordinate your project's:
<br /> ;milestones with the time line on page of this package
<br /> -.;Whatitiswewishtodo:
<br /> The 4th of July showcases downtown Everett, :the marina'`district and;Legioh Park:.
<br /> 20,000+
<br /> peoplt= attend.the morning :parade,, aild we have oveF 8;;500 pegple attend.the:
<br /> Colors of Freedom.Festival The fireworks, shot from a barge in the Snohomish Channel,
<br /> are viewed by thousands from Rucker Hill to the Marina district, Naval Station :Everett
<br /> and even Marysville We wish to use LTAC support the fireworks show which is the most'.
<br /> watched and enjoyed event of the day:
<br /> Who will benefit why and how
<br /> ;We draw thousands of people from outside of Snohomish County to the Fourth;.of July
<br /> activities It's a great day to showcase the very best Everett has to offer Title Inn at Port
<br /> ::Gardner is at full capacity as are the visiting boat slips at the Marina 'The Inn',at Pork.
<br /> Gardner hae guests frond cites as close as Marysville- coming to; Everett to`fsee the°:
<br /> fireworks show
<br /> Begmttmg and ending dates`of project
<br /> Planning far the Fourf;h of July begins: (n early fall with recruiting . new parade:
<br /> entertainment Planning effo€ts ramp up in the spring with'city wide planning meetings and`
<br /> :;cultural arts staff working%daily to plan the parade,festival:and fireworks
<br /> Howwewill`:evaluate success
<br /> Head,count,we will;count attendees at Legion Park Festival At the downtown parade, we:
<br /> have to estimate attendance In_2017, we surveyed 500 parade attendees asking their zip
<br /> codes ;Everett transit provides us with their ridership numbers and we ask Port of:Everett
<br /> .staff for estimated use otthe boat
<br /> 466644 14 Marina parks and;overnight guest boaters
<br /> Success is measured not just by the number of people who come to Everett or spend the
<br /> night iii hotels, but:also by the quality'of their experience., That takes,extensive, city wide;
<br /> coordination across many departments Police, Fire, Traffic, Transit, Public Works, Parks:
<br /> Department, Cultural Arts, Public Information, etc` Delivering an excellent experience to
<br /> 8,500 people, at Legion Park, thousands more in the Marna District and 20,000 at the
<br /> down.owns,parade takes a city working well together and planning for parking, transit, first::
<br /> aid, police response, garbage pick up :and even practicing emergency response.
<br /> scenarios
<br /> How this will sustain oii'enhance tourism in the City of Everetf
<br /> When people`havean excellent experience in Everett, they will return We will make sure
<br /> ;:the Port of:Everett: and Inn at',Port Gardner has visitor:guides, perks cards and maps
<br /> showing all the great reasons to;return for another visit to Everett
<br /> Overnight stays
<br /> the Inn at Port Gardner isfilled on the,TFourth of July The Pork Mas the greatest number of
<br /> visiting overnight boaters ;on the Fourth of July ©ur marketing,ads will encourage people
<br /> o make a weekend of it in'Everett
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