US Figure Skating 5/4/2018 - Laserfiche WebLink

• PROJECT TIME LINE Please use the chart below to break out your projectfinto its major items,showing when each will be accomplished. c MONTH • TASK ITEM Event was announced in October 2017 of Everett,Wash., as the host city of 2018 OCt,, 2017 Skate America. Once announced, U.S. Figure Skating would start to formulate a detailed nine-month marketina nlan based on oast success in the reaion (20081 and NOV Dec Ongoing marketing plan focused on all-event ticket package sales during the 2017-18 competition season directed at past ticket lists and onsite presence at 2017 Skate America in Lake Placid. Jalll slaty 2018 Promote via an onsite presence at the 2018 U.S. Figure Skating Championships in San Jose as well as the ongoing marketing plan regionally in Washington. Fehr iar Ongoing marketing plan focused on all-event ticket package sales during the 2018 Olympic Winter Games.Pursue buying local television time within Olympic coverage in 208 local markets if budget allows. IV�arch April, ,.; Special focus to promote/buy advertising around the broadcast and media coverage 2018 for the 2018 World Figure Skating Championships, March 19-25 that will be held in Milan. Italy. IVlay JUlyy Ongoing marketing plan focused on all-event ticket package sales and local awareness as well as onsite activation ant summer skating events on the west coast of 2018 the U.S. and in British Columbia with sunoort from Skate Canada. Figure Skatina clubs AUg'USt 2018 Last chance for all-event sales push and launch of single session sales in August or September. Seg QCt.' Launch of single session tickets and targeted marketing initiatives including extensive 8-.61 - advertising buys in the state of Washington and Vancouver area to include television, radio. billboards. digital and newspaper. October, 2018 • Oct. 19-21,2018—Event is held at Angel of the Winds Arena in Everett,Wash. 10