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use our booking code and front-line staff do not have the time to ask each guest checking <br /> in why'.they are in town. We call hotel staff the;week following Sorticulture to ask how <br /> many.of their guests were'Sorticulture vendors or attendees.,,and this has worked well. <br /> • Any editorial content will be a measure of success articles written, in the Seattle <br /> TesEverett Herald, Sunset magazine, Ontrak or 1889, for example. <br /> • <br /> 11:1111120,j7,Ciscoe"'Morris wrote an article about: Sorticulture in the Pacific Northwest <br /> magazine that appeared the Sunday before 'Sorticulture Our survey showed the ' <br /> magazine and the Seattle Times both had visibility increases of over;5% compared to <br /> 2016.We credit this extensive coverage with growing Sorticulture attendance by 20%. <br /> f <br /> 5 <br />