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PROJECT,BUDGET
<br /> Please detail the budget for your project Remember that though;the City can pay no personnel costs(wages,benefits,etc,..),such.
<br /> costs are eligible as a portion of your matching portion.The City can pay ishare of such costs as postage,design and layout of
<br /> printed materials,printing,and communications. Please specify whether yourvarious match items will be either cash(C)or in-kind:
<br /> Project Name: Sorticulture,-Everett's Garden Arts Festival -2018
<br /> Item City LTAC Match C I/K Total
<br /> 1. Billboard Advertising $10,000 $ 10,000 $20,000
<br /> 2. Radio Advertising $4,000 $ 3,000 $7,000
<br /> 3. Print Advertising $7,500 $ 15,000 $22,500
<br /> 4. Digital & Social Media $6,500 $ 1,500 $8,000
<br /> 5. Graphic Design $ $2,000 $2,000
<br /> 6. Printing & Distribution $2,000 $ $2,000
<br /> 7. Speakers/ entertainment $ $10,500 $10,500
<br /> 8. Bus Side Advertising $ $500 2,500 $3,000
<br /> 9. Event rentals & security $ $7,500 $7,500
<br /> 10. Staffing, planning &
<br /> execution $ $45,000 $45,000
<br /> Totals: $30,000 $65,500 32,000 127,500
<br /> BUDGET NARRATIVE
<br /> In the space below please offer any information which you feel may provide useful background on your proposed budget such as
<br /> source and rate at which matching labor costs are calculated,numbers of promotional pieces to be produced,numbers ofmedia
<br /> ads s to be placed,media outlets to be;used,etc.
<br /> Promotional/Marketing Budget Details:
<br /> • Radio: KNKX coverage area is excellent throughout Washington State, northern Oregon and
<br /> south British Columbia. We willcontinue to partner withKNKX on radio ads and website
<br /> placement.
<br /> • Response to social media advertising remains strong. Our Seattle Times web ads visibility
<br /> increased over 5%o in-2017. We will continue to buy Google ad words and push
<br /> Sorticulture on Facebook which increased 4% in 2017.
<br /> • Survey responses indicate billboards continue to be an excellent way to buildawareness of
<br /> Sorticulture and reinforce the brand and positive message about Everett.
<br /> • The city's tourism website, Thisiseverett.com will continue to push Sorticulture as a weekend
<br /> getaway.
<br /> • We are going to work with garden clubs throughout WA and NW Oregon to build a trip
<br /> around Sorticulture. In 2017, three gardens clubs from Spokane, Kitsap Peninsula and
<br /> Whidbey Island of 40+each attended Sorticulture.
<br /> • The Everett Herald donates in-kind ad space in the amount of$15,000.
<br /> • The City of Everett Transit donates bus advertising space, increasing local awareness of
<br /> Sorticulture.
<br /> • We will print 300 posters and several thousand postcards. Our vendors play the key role in
<br /> distributing the posters and postcards promoting Sorticulture.
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