Laserfiche WebLink
EVERETT CITY COUNCIL AGENDA ITEM <br /> COVER SHEET <br /> PROJECT TITLE: <br /> Professional Services X Briefing COUNCIL BILL# <br /> Agreement with Gibson Media Proposed Action Originating Department Communications <br /> Inc. for Digital Marketing and Marketing <br /> Campaigns Consent Contact Person Julio Cortes <br /> • <br /> X Action Phone Number 425-257-7110 <br /> First Reading FOR AGENDA OF December 12, <br /> 2018 <br /> Second Reading <br /> Third Reading <br /> Public Hearing <br /> Budget Advisory Initialed by: <br /> Department Head <br /> Administration <br /> Council President <br /> Location Preceding Action Attachments Department(s) Approval <br /> Amount Budgeted -0- <br /> Expenditure Required $165,000 Account Number(s):138 5100000410 <br /> Budget Remaining -0- <br /> Additional Required -0- <br /> DETAILED SUMMARY STATEMENT: <br /> As part of our tourism marketing initiative,the City has developed a contract with Gibson Media for digital <br /> marketing campaigns targeting tourists in key markets.Digital marketing is a proven and measurable <br /> marketing strategy that drives web and social media traffic,with the goal of attracting new visitors to our <br /> city. Snohomish County is also launching digital marketing campaigns with Gibson Media.Using the same <br /> vendor will allow us to collaborate and coordinate efforts with our County partners and expand our reach to. <br /> more markets. <br /> RECOMMENDATION(Exact action requested of Council): Authorize the Mayor to sign the Professional <br /> Services Agreement with Gibson Media. <br /> 1 <br />