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• <br /> We say this because we follow the applicable rules of professional conduct. We run all clients <br /> through the firm's electronic database,which contains all of our representations to determine if a <br /> conflict of interests exists. If one exists,we either attempt to get a waiver of the conflict of interest <br /> or,if unable to obtain a waiver,we decline the conflicting representation. No file may be opened <br /> without this process being followed. <br /> K. Describe what you consider three essential characteristics of an effective lobbyist. <br /> An effective lobbyist has these three traits: <br /> Broad,Deep,Trusted Relationships. At Holland&Knight,we have significant,trusted <br /> relationships with members of Congress;Administration appointees and officials;and with <br /> stakeholders throughout Washington,D.C. But it is not just the obvious relationships with <br /> committee chairmen/ranking members,the majority and minority leaders,department secretaries, <br /> and the agency directors that get things done in Washington. <br /> Holland&Knight advocates know better: Although we do have great relationships with the well- <br /> known"movers and shakers,"and introduce them to our clients,our advocates also know that <br /> many decisions in Congress and federal agencies are made at the staff level. Our extensive <br /> relationships come from the fact that,not only are many of these individuals former colleagues,but <br /> also because we know our clients'issues and understand how to translate them into action on <br /> Capitol Hill and in the Administration. Our contacts in Congress and the Administration rely on us <br /> to get them information before they have even asked for it. We are seen as a "go-to"resource for <br /> legislative concepts,potential speakers,and roundtable ideas. <br /> But the premium we place on relationships isn't just about our D.C.contacts.It's also about our <br /> relationships with our clients,many of whom we have served for decades.Our clients know that we <br /> work aggressively for them-always thinking about how to position them for new opportunities <br /> and working to represent their interests. They know that we will fight for them every day and we <br /> value their trust. <br /> Proactive,Strategic Initiatives. At Holland&Knight,we pride ourselves on creating advocacy <br /> efforts that are innovative,strategic and creative. We develop strategies that are tailored to the <br /> unique needs of our local government client and their team.Equally important,we are extremely <br /> proactive. We don't wait for you to reach out to us-we are regularly in touch with information, <br /> ideas,and opportunities. <br /> Results-Oriented. An effective advocate delivers results for clients. We realize that,as a local <br /> government,the City's hiring of a federal advocate is an investment. Holland&Knight believes that <br /> you should have a return on that investment,and we are committed to working with you to get <br /> results. <br /> Holland&Knight Confidential Presentation for the City of Everett I 32 <br />