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4001111p <br /> Parks and Community <br /> t , Services, Senior Center <br /> To: Kimberly Shelton, Assistant Director <br /> From: Carol Thomas, Cultural Arts Manager <br /> Date: February 12, 2019 <br /> Re: Seattle Times Media Solution Insertion Order for Sorticulture <br /> • A primary goal of Sorticulture is draw people from outside of Snohomish County <br /> and advertising with the Seattle Times has proven to be an effective use of <br /> $3,500 of LTAC funds. <br /> • A print ad in the Seattle Home Show catalog (100,000 printed) and 35,000 digital <br /> impressions during the show Feb. 22-Mar. 4 will be a good save the date <br /> mechanism. <br /> • The NW Flower & Garden Show is the exact demographic of Sorticulture and we <br /> will geo-fence this event and attendees will be re-targeted with ads. <br /> • We will also geo-target University Village and Bellevue square along with garden <br /> centers throughout King County and into northern Pierce County. 54% of <br /> Sorticulture guests come from outside Snohomish County. <br /> • Using digital ads and geo-targeting we will geo-fence Sorticulture and be able to <br /> track who attends Sorticulture. <br /> For additional information please contact Carol Thomas 7101 or <br /> cthomas@everettwa.gov <br /> CITY OF EVERETT 802 E. Mukilteo Blvd Everett,WA 98203 (425)257-8300 Fax(425)257-8325 <br />